Region:Asia
Author(s):Shreya Garg
Product Code:KROD301
In the Thailand Food Market segmentation by Product Type is divided into Processed Food, Beverages, Dairy Products, Confectionary and Snacks. Processed Foods dominate due to the growing demand for convenience and ready-to-eat options. Urbanization and busy lifestyles drive the consumption of processed foods, which offer quick meal solutions. Innovations in packaging and product variety further enhance their appeal.
In Thailand Food Market Segmentation by Distribution Channel is divided into Supermarkets, Convenience Stores, Online Retail and Specialty Stores. Supermarkets dominate due to their extensive reach and variety of products offered under one roof. They cater to diverse consumer needs with frequent promotions and a wide range of choices, making them the preferred shopping destination.
In Thailand Food Market segmentation by Consumer Graphics is divided into Age groups of 0-18 Years, 19-35 Years, 36-55 Years and 60 and above. Adults (19-35 Years) are the dominant consumer group, driving the market with their purchasing power and preference for convenience foods. Their busy lifestyles and higher disposable incomes lead to increased spending on ready-to-eat and processed foods.
Company |
Establishment Year |
Headquarters |
CP Group |
1921 |
Bangkok |
Betagro Group |
1967 |
Bangkok |
Thai Union Group |
1977 |
Samut Sakhon |
Charoen Pokphand Foods |
1988 |
Bangkok |
Saha Pathanapibul |
1942 |
Bangkok |
The food market in Thailand is projected to grow steadily, supported by urbanization, rising incomes, and increasing health consciousness. Additionally, advancements in technology and sustainability initiatives will contribute to further market development.
By Distribution Channel |
Supermarkets Convenience Stores Online Retail Specialty Stores |
By Product Type |
Processed Food Beverages Dairy Products Confectionary Snacks |
By Consumer Demographics |
Adults Teenagers Children Elderly |
1.1 Thailand Food Market Taxonomy
3.1 Thailand Food Market Growth Drivers
3.2 Thailand Food Market Challenges and Issues
3.3 Thailand Food Market Trends and Development
3.4 Thailand Food Market Government Regulation
3.5 Thailand Food Market Swot Analysis
3.6 Thailand Food Market Stake Ecosystem
3.7 Thailand Food Market Competition Ecosystem
4.1 Thailand Food Market Segmentation by Product Type (in value %), 2023
4.2 Thailand Food Market Segmentation by Distribution Channel (in value %), 2023
4.3 Thailand Food Market Segmentation by Consumer Demographics (in value %), 2023
5.1 Thailand Food Market Cross-Comparison (no. of employees, company overview, business strategy, USP, recent development, operational parameters, financial parameters and advanced analytics)
7.1 Thailand Food Market Segmentation by Product Type (in value %), 2028
7.2 Thailand Food Market Segmentation by Distribution Channel (in value %), 2028
7.3 Thailand Food Market Segmentation by Consumer Demographics (in value %), 2028
8.1 Thailand Food Market TAM/SAM/SOM Analysis
8.2 Thailand Food Market Customer Cohort Analysis
8.3 Thailand Food Market Marketing Initiatives
8.4 Thailand Food Market White Space Opportunity Analysis
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.Â
Collating statistics on Thailand Food Market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for Thailand Food Market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.Â
Building market hypotheses and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.Â
Our team will approach multiple Thailand Food Suppliers and distributors companies and understand the nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from Thailand Food Manufacturers and Government Agencies.
The Thailand food market is currently valued at USD 42 billion in 2023. From 2018 to 2023, it has been growing at a CAGR of 6.2%, driven by the ongoing modernization of the food retail sector and increased foreign investment.
The major players in the Thailand Food Market include CP Foods, Betagro, Thai Union Group, Nestlé Thailand, and PepsiCo Thailand.
Processed foods are the most dominant segment in the Thailand Food Market due to their convenience and widespread consumer preference. It is catching a buzz in the Thailand consumers due to its variety and healthy options as well.
The main challenges include fluctuating raw material costs, regulatory compliance, intense competition, and rapidly changing consumer preferences.
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