UAE Leisure and Entertainment Market Outlook to 2027
Driven by Increased Consumer Spending & Government Investments, and Entry of International Brands
Region:Middle East
Author(s):Rajat Goyal and Tania Bansal
Product Code:KR1363
July 2023
175
About the Report
Market Overview:
UAE Entertainment and Leisure Market Analysis
- To diversify the economy and decrease reliance on the oil-based sector, both the government and private enterprises are making significant investments in entertainment facilities. This surge in the entertainment industry has been primarily driven by a substantial increase in tourist arrivals to the country.
- Among the teenage and adult population, there has been a notable shift in entertainment preferences. Regardless of gender, bowling has emerged as the most favored activity. However, when it comes to Gen Y and Gen X females, their preference leans towards arcade gaming. They frequently visit entertainment venues with their families and children, making it a popular choice for quality family time.
- The limited male presence in cinema visits can be primarily attributed to factors such as work schedules, financial constraints, and the prevalence of nuclear living arrangements among expatriates.
- In 2022, the Indoor Theme Park Market in the UAE experienced significant growth, driven by the increasing customer inclination to invest in experiences rather than material products.
- Implementing reward programs for millennials who win in bowling games and providing alcohol service can potentially enhance the popularity and participation of bowling games in the country.
Key Trends by Market Segment:
By Revenue Stream: The UAE's entertainment industry is poised for significant growth, primarily driven by the revenue generated from indoor theme parks, movie cinemas, and the OTT market. The rising popularity of immersive entertainment, such as virtual reality experiences and other captivating attractions, further contributes to this expanding sector.
Competitive Landscape:
Recent Developments:
- The UAE continues to invest in new theme parks and attractions to enhance its entertainment offerings. For instance, Warner Bros. World Abu Dhabi opened in 2018, featuring themed zones and rides based on popular Warner Bros. characters. Other parks like Dubai Parks and Resorts, which includes Motion gate Dubai and Bollywood Parks, have also expanded their offerings.
- Over-the-top streaming services have gained significant traction in the UAE. International platforms like Netflix, Amazon Prime Video, and Disney+ have seen increased subscriptions, while regional services like Shahid and Starzplay have also grown their user base by offering Arabic content.
- The UAE has witnessed a surge in immersive entertainment experiences using virtual reality (VR) and augmented reality (AR) technologies. Various entertainment venues and events have incorporated VR/AR attractions to provide unique and engaging experiences to visitors.
- The cinema industry in the UAE has continued to grow, with modern multiplexes offering the latest blockbusters and innovative technologies to enhance the movie-watching experience.
- The UAE theme parks are at the forefront of harnessing real-time information management technology to elevate the visitor experience. With millions of guests relying on mobile apps to check ride wait times and order concessions, operators can implement dynamic pricing during peak and off-peak hours, ensuring better visitor safety and security.
Future Outlook:
- The integration of cutting-edge technologies, such as virtual reality, augmented reality, and artificial intelligence, is expected to revolutionize the entertainment experiences offered in the UAE. This will create novel and immersive attractions, appealing to both local and international audiences.
- Saudi Arabia is expected to surpass the UAE in terms of total entertainment industry size based on revenue. The Arcade and Trampoline sectors in Saudi Arabia are projected to experience higher growth compared to the UAE, primarily due to a larger addressable audience in the country.
- In 2022, the UAE outperformed Saudi Arabia in the Bowling Market based on the revenue generated. However, looking ahead, Saudi Arabia's Bowling Market is anticipated to expand at a faster rate compared to the UAE.
- The UAE and KSA are anticipated to lead remarkable growth in comparison to the global Entertainment and Cinema Market. While the global cinema box-office revenues and entertainment market are more susceptible to recessionary impacts, the MENA region, including the UAE and KSA, is expected to demonstrate more resilience and stability.
- The UAE is increasingly emphasizing sustainability and eco-friendly practices across various sectors, including entertainment. Theme parks and leisure destinations are likely to adopt more sustainable approaches to minimize their environmental impact.
Scope of the Report
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UAE Entertainment and Leisure Market Segmentation |
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UAE Movie Cinema Market Segmentation |
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By Revenue Stream |
Tickets F&B Advertisement & Sponsorship |
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UAE Indoor Theme Park Market Segmentation |
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By Revenue |
Tickets F&B Merchandise Others |
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By Entry |
Offline Online Tour Operator and Others |
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UAE Bowling Market Segmentation |
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By Age |
Youth Aged (4 to 17) Adult Aged (18 and over) |
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By Lane |
Less than 12 12 or above |
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UAE Arcade Market Segmentation |
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By Age |
Youth Aged (6 to 17) Adult Aged (18 and over) |
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By Type of Game |
Redemption Video Games Others |
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UAE Trampoline Market Segmentation |
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By Age |
Youth Aged (4 to 17) Adult Aged (18 and over) |
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By Entry |
Offline Online |
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UAE VR Market Segmentation |
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By Age |
Youth Aged (6 to 17) Adult Aged (18 and over) |
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By Booking Mode |
Offline Online |
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
- Movie Theater Companies
- Film Distribution Companies
- Screen Format Companies (IMAX, 4D, 4DX)
- Amusement Park Operators and Chains
- Real Estate Developers
- Mall Operators and Groups
- Potential Market Entrants
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Time Period Captured in the Report:
- Historical Period: 2019-2022
- Base Year: 2022
- Forecast Period: 2022-2027
Companies
Major Players Mentioned in the Report:
Movie Cinema
- VOX Cinema
- NOVO
- Star Cinemas
- Cinema City
- Roxy
- Reel
- Cine Royal
- Cinemax
- Oscar
Indoor Theme Park
- Ferrari World
- IMG World of Adventure
- Motion Gate
- Warner Bros
- Adventureland
OTT Platforms
- Netflix
- Prime Video
- OSN
- Apple TV+
- Starzplay
- Disney+
- ViU
- Jarwy
- Eros Now
Bowling Market
- Dubai Bowling Center
- Dubai International Bowling Center
- Khalifa International Bowling Center
- Zeal Entertainment Center
- Brass Monkey
- H Bowling
- Switch Bowling
- Freddy’s
- The Avenue
- The 44
- Xtreme Zone
- 911 Games
- Palma Bowling
- Thrill Zone
Arcade Gaming
- Fun City
- Wanasa Land
- Faby Land
- Play DXB
- Fun Works
- Tridom
- Wave House
- The Zone Arcade
- Zeal Entertainment
- Central
- Megaplex
- H Bowling
Trampoline Park
- Bounce
- Trampo Extreme
- Faby Land
- Xtreme Zone
- Sky Zone
- Trampo Park
- Adventure Zone
- Street Maniax
- Jump Boxx
- Fly Zone
- Velocity
- TR88 House
- Jump World
- Funky Monkey
- MadCap
VR Gaming
- Zero Latency
- Arena Games
- Entermission
- Brass Monkey
- VR Park
- Adventure Land
- Zeal Entertainment
- Action Zone
Table of Contents
1. Country Overview: UAE
1.1 Overview of UAE
1.2 Population Demographics of UAE
2. UAE Entertainment Industry
2.1 Executive Summary: UAE Entertainment Industry, 2019-2027
2.2 Market Size of UAE Entertainment Industry on the basis of Revenue Generated, 2019-2022
2.3 Market Size of UAE Entertainment Industry on the basis of Number of Walk-Ins, 2019-2022
2.4 SWOT Analysis for Entertainment Market in UAE
2.5 Porter’s Five Forces Analysis of Leisure & Entertainment Industry in UAE
2.6 Leisure and Entertainment Preferences in UAE basis Age and Gender
2.7 Leisure and Entertainment Time in UAE, Basis Nationality
2.8 Leisure and Entertainment Time in UAE, Basis Age and Activity
2.9 Future Market Size of UAE Entertainment Industry
(On the basis of Revenue Generated and Number of Walk-Ins, 2022-2027)
2.10 Comparison of UAE and KSA basis each Market
2.11 Future Outlook of Entertainment and Movie Cinema Market Globally
2.12 Future Outlook of Movie Cinema & OTT Market compared Globally
3. UAE Movie Cinema Market
3.1 Executive Summary: UAE Movie Cinema Market, 2019-2027
3.2 UAE Movie Cinema Market Overview, 2022
3.3 Demand-Supply Analysis of Movie Cinemas- Global Comparison, 2022
3.4 Customer Profiling
3.5 Customer Preferences in Movie Cinemas
3.6 Movie Cinema Customer Preferences in UAE basis Nationality
3.7 Movie Cinema Customer Preferences in UAE basis Gender and Age
3.8 Movie Cinema Market Size
(On the basis of number of Screens and Revenue generated in UAE, 2019-2022)
3.9 Movie Cinema Market Size on the basis of number of Customers, 2019-2022
3.10 Revenue Streams of UAE Movie Cinema Industry
3.11 Working Model of F&B Outlets in Movie Cinemas
3.12 Trends and Developments in UAE Movie Cinema Market
3.13 SWOT Analysis for Movie Cinema Market in UAE
3.14 Porter’s Five Forces Analysis Movie Cinema Market in UAE
3.15 Recent Technologies used by Movie Cinemas in UAE
3.16 Competition Scenario for Major Players in UAE Movie Cinema Market, 2022
3.17 Cross Comparison between Movie Cinema Players in UAE
3.18 Gartner Magic Quadrant & Positioning Matrix for Movie Cinema Players in UAE
3.19 Number of Movie Cinemas in UAE with their Locations
3.20 Pricing Analysis of Movie Cinemas
3.21 Experience Analysis of Movie Cinemas in UAE
3.22 Movie Cinema Future Market Size and Segmentation in UAE, 2022-2027
3.23 Movie Cinema Future Market Size Basis Customers in UAE, 2022-2027
3.24 Future Trends and Developments of the Industry
3.25 Analyst Recommendations- Where: Existing Screens
3.26 Analyst Recommendations- Where: Existing / New Cinemas
3.27 Analyst Recommendations- Location Analysis of Movie Cinemas
3.28 Case Study: Cineworld
3.29 Case Study: Cinemark
3.30Case Study: Cinemax
4. UAE Indoor Theme Park Market
4.1 Executive Summary: UAE Indoor Theme Park Market, 2019-2027
4.2 UAE Indoor Theme Park Market Overview, 2022
4.3 UAE Indoor Theme Market Size on the Basis of Revenues and Number of Walk-Ins, 2019-2022
4.4 UAE Indoor Theme Park Market Segmentation by Revenue Streams & by Entry, 2022
4.5 Trends and Developments in the UAE Indoor Theme Parks Market
4.6 Competition Scenario for Major Players in UAE Indoor Theme Park Market, 2022
4.7 Cross Comparison between Indoor Theme Park Players in UAE
4.8 Gartner Magic Quadrant for Indoor Theme Park Players in UAE
4.9 UAE Indoor Theme Future Market Size
(On the Basis of Revenues and Number of Walk-Ins, 2022-2027)
5. UAE OTT Market
5.1 Executive Summary: UAE OTT Market, 2019-2027
5.2 UAE OTT Market Overview, 2022
5.3 Market Size of UAE OTT Market on the basis of Number of Subscribers and Revenue, 2019-2022
5.4 Trends and Developments in UAE OTT Market
5.5 OTT vs Movie Cinema Market in UAE, 2019-2022
5.6 OTT Customer Preference Analysis
5.7 Competition Scenario for Major Players in UAE OTT Market, 2022
5.8 Cross Comparison between OTT Players in UAE
5.9 Gartner Magic Quadrant & Positioning Matrix for OTT Players in UAE
5.10 Pricing Analysis of OTT Platforms in UAE
5.11 UAE OTT Future Market Size on the Basis of Revenues and Number of Subscribers, 2022-2027
5.12 Case Study: HBO Max
6. UAE Bowling Market
6.1 Executive Summary: UAE Bowling Market, 2019-2027
6.2 UAE Bowling Market Overview, 2022
6.3 Market Size of UAE Bowling Market on the basis of Walk ins and Revenue, 2019-2022
6.4 UAE Bowling Market Segmentation by Application & by Lanes, 2022
6.5 Trends and Developments in UAE Bowling Market
6.6 Competition Scenario for Major Players in UAE Bowling Market, 2022
6.7 Cross Comparison between Bowling Players in UAE
6.8 Gartner Magic Quadrant for Bowling Players in UAE
6.9 UAE Bowling Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
6.10 Analyst Recommendations for UAE Bowling Market
6.11 Case Study: Unreal Bowling
7. UAE Arcade Market
7.1 Executive Summary: UAE Arcade Market, 2019-2027
7.2 UAE Arcade Market Overview, 2022
7.3 Market Size of UAE Arcade Market on the basis of Walk ins and Revenue, 2019-2022
7.4 UAE Arcade Market Segmentation by Application & by Type of Market, 2022
7.5 Trends and Developments in UAE Arcade Market
7.6 Competition Scenario for Major Players in UAE Arcade Market, 2022
7.7 Cross Comparison between Arcade Players in UAE
7.8 Gartner Magic Quadrant & Positioning Matrix for Arcade Players in UAE
7.9 UAE Arcade Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
7.10 Analyst Recommendations for UAE Arcade
7.11Case Study: Galloping Ghost Arcade
8. UAE Trampoline Market
8.1 Executive Summary: UAE Trampoline Market, 2019-2027
8.2 UAE Trampoline Market Overview, 2022
8.3 Market Size of UAE Trampoline Market on the basis of Walk ins and Revenue, 2019-2022
8.4 UAE Trampoline Park Market Segmentation by Age & by Booking Mode, 2022
8.5 Trends and Developments in the UAE Trampoline Market
8.6 Competition Scenario for Major Players in UAE Trampoline Market, 2022
8.7 Cross Comparison between Trampoline Players in UAE
8.8 Gartner Magic Quadrant & Positioning Matrix for Trampoline Players in UAE
8.9UAE Trampoline Park Future Market Size
(On the Basis of Revenues and Number of Walk-Ins, 2022-2027)
8.10 Analyst Recommendations for UAE Trampoline Market
8.11 Case Study: Altitude Trampoline Park
9. UAE VR Market
9.1 Executive Summary: UAE VR Market, 2019-2027
9.2 UAE VR Market Overview, 2022
9.3 Market Size of VR Market on the basis of Walk ins and Revenue, 2019-2022
9.4 UAE VR Market Segmentation by Application & by Booking Mode, 2022
9.5 Trends and Developments in the UAE VR Gaming Market
9.6 Competition Scenario for Major Players in UAE VR Market, 2022
9.7 Cross Comparison between VR Players in UAE
9.8 Gartner Magic Quadrant & Positioning Matrix for VR Players in UAE
9.9 UAE VR Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
9.10Analyst Recommendations for UAE Trampoline Market
9.11 Case Study: Zero Latency
10. Analyst Recommendations
11. Alternate Avenues for Kids
11.1 Recommendations for Areas to Invest
12. Research Methodology
13. Disclaimer
14. Contact Us
Research Methodology
Step 1: Identifying Key Variables:
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step 2: Market Building:
Collating statistics on UAE Entertainment and Leisure market over the years, penetration of marketplaces and service providers ratio to compute revenue generated from Entertainment and Leisure. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step 3:Validating and Finalizing:
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output:
Our team has approached multiple Entertainment and Leisure providing channels and understanded nature of product segments and sales, consumer preference and other parameters, which supported us validate statistics derived through bottom to top approach from Entertainment and Leisure providers.
Frequently Asked Questions
01 How big is UAE Leisure and entertainment market?
The UAE leisure and entertainment market reached AED 4,384.8 Mn in 2022 and is expected to reach AED 7,765.0 Mn with a CAGR of 12.1% during the forecast period 2022-2027.
02 What factors are driving the growth of UAE leisure and entertainment market?
Increasing GDP, rise in consumer spending, and increased inflow of tourists in the country are some of the factors that are driving growth of UAE leisure and entertainment market.
03 Which category of segmentation on the basis of number of Walk-Ins is dominant in UAE entertainment and leisure market, in 2022?
The category Movie Cinema is the dominant category in UAE leisure and entertainment market segmentation by walk-ins.
04 Who are the major players in UAE leisure and entertainment market?
Vox Cinema, Netflix, Dubai Bowling Center, Funcity, Bounce Inc., VR Park Dubai, and Ferrari World Abu Dhabi are some of the major players in UAE leisure and entertainment market.
05 What are the key trends in the UAE leisure and entertainment market?
Virtual reality experience, OTT streaming growth, tech integration, and theme park expansions are some of the key trends in the UAE leisure and entertainment market.
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