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UAE Online Fashion Market Outlook to 2022

by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)

Region:Middle East

Product Code:KR600

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Published On

March 2018

Total pages

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About the Report

The report titled "UAE Online Fashion Market Outlook to 2022 - by Type (Apparel, Fashion Accessories, and Footwear), By Region (Dubai, Abu Dhabi, Sharjah, and Others)" provides a comprehensive analysis on the UAE Online Fashion Market. The report covers UAE online fashion market size by gross merchandise value, market segment by Apparel, Fashion Accessories, and Footwear, by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite), by gender (women, men, and kids), by apparel categories (tops, dresses, bottoms, jackets, shorts and others), by accessories categories (handbags, belts, imitation jewelry, watches, and others) and by footwear categories (sneakers, flip-flops, sandals, boots, and others). The report also covers competition among major players in the online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group, MarkaVIP, Elabelz, Noon, Bershka, Yoox.com, and NextDirect). The report provides target audience profile, SWOT analysis, government regulation, comparison of offline and online fashion market along with analyst recommendation and macroeconomic variables.

This report will help the readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in coming years. The report is useful for horizontal e-commerce, online fashion companies, investors, potential entrants, and other stakeholders to align their market-centric strategies according to ongoing and expected trends in the future.

UAE Online Fashion Market Size and Overview

Market Size: UAE online fashion retail market is quite dynamic and is in the early growth phase. The online fashion market has grown from a GMV of AED ~ million in 2012 to AED ~ million in 2017 at a CAGR of ~%. The phenomenal growth of ~% in the internet users in the last 5 years and in smartphone users in the country have acted as drivers for the online fashion market. Growth of the younger population, increase in purchasing power, convenience to purchase online, easy availability of branded products online at a discount and easy online adoption in Dubai and Abu Dhabi are other major factors that have augmented the growth of the online fashion market in UAE.

Market Segmentation:

Apparels, Footwear, and Accessories: Apparels witnessed the maximum share contributing ~% followed by the footwear contributing ~% and accessories ~% to the total GMV of the fashion products sold on E-commerce platforms in 2017. The great exposure of people to social media, availability of international brands, and presence of trending products on online platforms with varied offers and discounts are the major factors that have driven sales of apparel on E-commerce portals.
In the apparel market, the women segment has dominated with a share of ~% followed by men contributing ~% and kids ~% in the total GMV generated during the year 2017. Under the apparel category, the top-selling categories are tops, dresses and bottoms, jackets, skirts, and shorts.
In the footwear market, the women segment contributed the majority to the GMV with a share of ~% followed by the men segment which contributed ~% and kids (less than 14 years old) with ~% in 2017. Under the Footwear category, the top-selling categories are Sneakers, Flip-Flops, Sandals, and Boots.
In the accessories market, the women segment has dominated with a share of ~% followed by men and kids together contributing ~% in the total GMV generated during the year 2017. Under the Accessories category, the top-selling categories are handbags, belts, imitation jewelry, and watches.

By Region (Dubai, Abu Dhabi, Sharjah, and Others): Demand for fashion products in Dubai witnessed the maximum share of ~% followed by Abu Dhabi contributing ~%, Sharjah contributing ~% and other cities like Ajman, Fujairah, Ras Al Khaimah, and Umm Al Quwain contributed ~% in total GMV of the fashion products sold on E-commerce platforms in 2017.

By Price (Economy, Mass, Premium, Elite): UAE, being a fashion-conscious economy witnessed maximum sales arising out of premium-priced fashion products available in the online fashion market. The premium segment includes fashion products that range between AED 86 to AED 170, constituted ~% of the total GMV in the online apparel and footwear product market for 2017. The other segments like Mass segment constituted ~%, Economy segment constituted ~% and Elite segment constituted ~%.

Competitive Landscape: Souq.com has dominated the market for online fashion in UAE with a GMV share of ~% reported during 2016. This was followed by Namshi.com which has witnessed the second-largest share in the online fashion market of UAE with a market share of ~% in 2016. Wadi.com has a ~% of market share while landmark group and eBay contributed a market share of ~% and ~% respectively. Other major players include Marka VIP, Yoox.com, Awok. Sivvi.com has a ~% of market share and Noon.com has a ~% of market share for online fashion in UAE. People in UAE are tech-savvy and are high fashion and brand conscious so they spend in order to maintain their style. Other players such as Bershka, Elabelz, and various new entrants witnessed an increase in customer base and revenues.

Future Outlook to UAE Online Fashion Market: UAE online fashion market is expected to grow at a rapid pace at a CAGR of ~% from 2018 to 2022 owing to the expected rise in a number of online players entering the e-commerce industry. The emerging product category such as maternity wear, plus size wear, and sportswear among the inhabitants of UAE will also augment the market. Existing market players providing different shopping experiences such as try and buy tools would further assist in growth.

Key Topics Covered in the Report

UAE Online Fashion market introduction
Comparison of UAE online and offline fashion market
Snapshot of UAE online retailing industry
Value chain analysis and logistics handling in UAE online fashion industry
UAE online fashion market size
UAE online fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite).
UAE online apparel market segmentation by gender (women, men and kids), by product categories (tops, dresses, bottoms, jackets, shorts and others).
UAE online accessories market segmentation by gender (women, men and kids), by product categories (handbags, belts, imitation jewelry, watches and others).
UAE online footwear market segmentation by gender (women, men and kids), by product categories (sneakers, flip-flops, sandals, boots and others)
Consumer Profiling for UAE online fashion industry by (age, gender, location, occupation, mode of payment, mode-desktop/mobile, nature of family and marital status)
Trends and development in UAE online fashion industry
Issues and challenges in UAE online fashion industry
SWOT analysis in UAE online fashion industry
Business Model in UAE online fashion industry
Regulatory landscape in UAE online fashion industry
Competitive landscape in UAE online fashion industry
Company profiling for major players in UAE online fashion industry
UAE online fashion industry future outlook and projections
Analyst Recommendations
Macroeconomic Factors in UAE online fashion industry

Products

The report is useful for horizontal e-commerce, online fashion companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Companies

Sivvi.com,
Namshi General Trading LLC,
Souq Group,
Wadi International General Trading LLC,
MarkaVIP,
Elabelz,
Bershka,
NextDirect,
Noon.com

1. Executive Summary

Market Overview
Market Segmentation
Competitive Landscape
Future Analysis And Projections
Payment Terms

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Approach- Market Sizing
Market Sizing- UAE Online Fashion Market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Snapshot on UAE Online Retailing Market

4. Value Chain Analysis and Logistics Handling in UAE Online Fashion Market

Major Challenges in Logistics Handling For Online Fashion
Selection Criteria for Logistics Handling

5. Comparative Analysis of Online Fashion Market in UAE With Offline Market

UAE Offline and Online Fashion Market
Proportion of Fashion in UAE Retail E-commerce Market

6. UAE Online Fashion Market Overview and Genesis

7. UAE Online Fashion Market Size

7.1. By Gross Merchandise Value, 2012-2017

8. UAE Online Fashion Market Segmentation

8.1. By Apparel, 2012-2017
By Gender (Women, Men & Kid)
By Tops, Dresses & Bottom, Jackets, Skirts, Shorts And Others, 2017
8.2. BY Footwear, 2012-2017
By Gender (Women, Men & Kid)
By Sneakers, Flip-Flops, Sandals, Boots and Others, 2017
8.3. By Accessories, 2012-2017
By Women, Men And Kids, 2017
By Handbags, Belts, Imitation Jewelry, Watches and Others, 2017
8.4. By Major Cities, 2017
8.5. By Price Segmentation, 2012-2017
For Apparel And Footwear (Economy, Mass, Premium And Elite)
For Accessories

9. Consumer Profiles for UAE Online Fashion Market

10. Snapshot of Plus Size Wear Market In UAE Online Fashion

10.1. Plus Size Wear In Online Fashion

11. Snapshot of Arabic Wear Market In UAE Online Fashion

11.1. Arabic Wear In Online Fashion

12. Trends and Developments in UAE Online Fashion Market

12.1. Rising Trend of E-Shopping in UAE
12.2. Luxury Fashion to Embrace Digital Age
12.3. Growing Men’s Online Fashion
12.4. Social Media Emerging as a Marketplace
12.5. Significance of Omni Channel in UAE
12.6. Rise in Mobile Commerce
12.7. Click and Collect Concept
12.8. E-commerce Growth is Driven by Festive Seasons and large scale events
12.9. Growing Sales of Sportswear in Online Fashion
12.10. Growing Sale Of Maternity Wear In Online Fashion

13. Issues and Challenges In UAE Online Fashion

13.1. Lack of Trust
13.2. Government Legislations
13.3. COD Considered As Risky

14. SWOT Analysis in UAE Online Fashion Market

15. Business Models in UAE Online Fashion Market

Market Place Model
Inventory Led Model
Omni Channel Model

16. Regulatory Landscape In UAE Online Fashion Market And Government Initiatives

Government Initiatives

17. Competitive Landscape in UAE Online Fashion Market

17.1. Comparative Analysis
17.2. Competition Scenario

18. Company Profiles For Major Players In Online Fashion Market

18.1. Souq Group Pvt. Ltd
18.2. Namshi General Trading LLC
18.3. Landmark Group
18.4. eBay Inc.
18.5. Wadi International General Trading LLC
18.6. Marka VIP
18.7. SIVVI.COM
18.8. Competitive Landscape of Other Major Players (Elabelz, Noon.com, Bershka, Nextdirect, Yoox.com, Awok.com and Ounass)

19. UAE Online Fashion Market Future Outlook and Projections

UAE Online Fashion Market Segmentation Future Outlook and Projections by Apparel, Footwear, and Accessories, 2018-2022

20. Analyst Recommendations

20.1. Enhancing the Security of Online System
20.2. Try and Buy Online Option At Time of Delivery
20.3. Focus on Other Cities Including Abu Dhabi, Sharjah and Others
20.4. Website For Specific Sect Of Customers website for specific sect of customers
Only Women Website
Only Accessories Website
Only Kids Website
20.5. New Payment Options Such As Mobile Wallets
20.6. Pay Later Options

21. Macroeconomic Factors in UAE Online Fashion Market

21.1. UAE Urban Population, 2012-2022
21.2. Rising Internet Users in UAE, 2012-2022
21.3. Rising Smartphone Users In UAE, 2012-2022
21.4. Demographics of UAE
21.5. Consumer Expenditure, 2017-2022

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