UAE Pet Food Market Outlook to 2028

UAE Pet Food Market Overview

• The UAE pet food market, valued at USD 130 million, is driven by the increasing trend of pet adoption, especially dogs and cats, among urban households. Pet owners are leaning toward high-quality and premium pet food, boosting demand for organic, grain-free, and functional food products. The growing health consciousness among pet owners, combined with a rise in disposable incomes, has also contributed significantly to the market's growth.
• Dubai and Abu Dhabi are dominant in the UAE pet food market due to the higher concentration of expatriates, many of whom are pet owners. These cities have well-developed retail infrastructure, including specialty pet stores, which allow easy access to premium pet food products. Additionally, high-income levels in these regions support the growing demand for premium pet food products. The urban lifestyle in these cities also favors increased pet ownership, further driving market expansion.
• The UAE government has established strict guidelines for pet food safety, with the Emirates Authority for Standardization and Metrology (ESMA) enforcing regulations on labeling and nutritional content. Pet food products must meet specific standards regarding ingredient transparency, shelf-life, and nutritional adequacy. In 2023, ESMA issued 120 compliance certificates to pet food importers and manufacturers, ensuring that products sold in the UAE meet international food safety standards.

UAE Pet Food Market Segmentation

By Product Type: The UAE pet food market is segmented by product type into dry pet food, wet pet food, treats and snacks, and veterinary diets. Recently, dry pet food has held the dominant market share within this segment. This is due to its convenience, longer shelf life, and the rising preference among pet owners for foods that promote dental health. Brands offering dry food have expanded their portfolios to include organic and grain-free options, which cater to the growing health concerns of pet owners.

By Animal Type: The market is further segmented by animal type into dog food, cat food, bird food, small mammals, and aquatic animals. Dog food holds the largest market share, largely because dogs are the most popular pets in the UAE, especially among expatriates. Furthermore, the demand for premium and specialized diets for dogs, such as allergen-free and breed-specific foods, has contributed to the dominance of this segment. The popularity of dogs as companion animals is projected to continue driving growth in this sub-segment.

UAE Pet Food Market Competitive Landscape

The UAE pet food market is consolidated, with a few major players dominating the industry. Key competitors include both global and local brands that offer a variety of products to meet the diverse needs of pet owners. Companies like Mars Petcare and Royal Canin have established significant brand loyalty, while local players are expanding through innovation in product formulations and sustainable packaging.

UAE Pet Food Market Analysis

Growth Drivers

• Increase in Pet Adoption Rates: The UAE has experienced a significant rise in pet ownership, with approximately 28% of households owning pets in 2023, reflecting a growing trend toward pet companionship. This increase is largely driven by expatriates and urban populations in cities like Dubai and Abu Dhabi. According to the Ministry of Climate Change and Environment (MOCCAE), the number of pet registrations has grown steadily over the past three years, with nearly 175,000 dogs and cats registered in 2022. This surge in pet adoption has stimulated demand for pet food, leading to notable market growth.
• Rising Health Consciousness Among Pet Owners: . In Dubai, there is a notable increase in demand for pet foods that are free from synthetic additives and harmful fillers. Brands like Calibra and Precious Creatures emphasize their commitment to using high-quality, natural ingredients in their products, catering to health-conscious pet owners. This health trend aligns with broader public health initiatives in the UAE, where lifestyle diseases among humans have driven an increased focus on healthy living, including pet care.
• High Disposable Income Levels: The UAEs high per capita income, averaging $43,103 in 2023 according to the International Monetary Fund (IMF), enables consumers to spend generously on premium pet products. Trading Economics notes that the GDP per capita PPP in the UAE was recorded at approximately $75,627.05 in 2023. High-income households, particularly in urban centers, are more willing to invest in high-quality pet food and wellness products. Consequently, the demand for specialized, high-end pet food has risen sharply, especially in affluent areas like Dubai and Abu Dhabi.

Challenges

• High Competition from International Brands: The UAE pet food market is dominated by global brands such as Mars, Nestle, and Hills Pet Nutrition, which together account for over 70% of the market share. According to the Dubai Chamber of Commerce, these brands have strong distribution networks and consumer loyalty, making it difficult for local manufacturers to penetrate the market. This high level of competition limits market entry for new players, as international brands offer a wide range of products and have extensive marketing budgets.
• Import Dependency and Supply Chain Vulnerabilities: The UAE relies heavily on imported pet food, with over 80% of products sourced from international markets, particularly the U.S., Europe, and Australia. This dependency exposes the market to supply chain disruptions, such as those experienced during the COVID-19 pandemic, when imports were delayed due to logistical challenges. Additionally, currency fluctuations and import tariffs can affect product pricing, adding pressure on both manufacturers and consumers.

UAE Pet Food Future Market Outlook

Over the next five years, the UAE pet food market is expected to experience strong growth, fueled by increased pet ownership, rising disposable incomes, and a shift toward premium and organic pet food products. In addition, the rise of e-commerce and online retail platforms is likely to enhance accessibility to pet food, particularly in the premium category. Technological advancements in pet food manufacturing, such as the incorporation of novel proteins and nutraceuticals, will also play a pivotal role in shaping the future market landscape.

Market Opportunities

• Emerging Online Pet Food Market (E-Commerce Adoption): The e-commerce sector in the UAE is rapidly expanding, and pet food sales are increasingly shifting to online platforms. Data from the Telecommunications and Digital Government Regulatory Authority (TDRA) reveals that online sales of pet food increased by 20% in 2023, driven by the convenience of home delivery and subscription-based models. E-commerce giants like Amazon UAE and Noon, along with specialized pet retailers, are enhancing their digital presence, providing an opportunity for both local and international brands to reach a broader customer base.
• Expansion of Local Manufacturing Facilities: To reduce dependency on imports, the UAE government is encouraging the development of local pet food manufacturing. As of 2023, several companies have begun setting up manufacturing units in free zones like Jebel Ali and KIZAD. This move towards local manufacturing not only enhances supply chain resilience but also presents an opportunity for cost reduction and customization of pet food to suit local preferences.