US Breast Pumps Market outlook to 2028

Market Overview:

The US Breast Pumps Market is expected to witness more promising growth due to rise in birth rate, increased employment opportunities for women, growing awareness about breastfeeding benefits, and increasing online retail and e-commerce spending. The increasing birth rate across the country has directly translated into higher demand for breastfeeding solutions, including breast pumps, as more mothers seek convenient and efficient ways to nourish their infants.

The rising participation of women in the workforce has significantly impacted the market. With more women balancing professional commitments and motherhood, the need for breast pumps has surged, enabling them to express milk while away from their babies. Moreover, the heightened awareness of breastfeeding benefits and a shift toward healthier infant feeding practices have bolstered the market's expansion. Growing understanding of the dietary and immunological advantages of breast milk has led to a preference for breastfeeding among new mothers, further driving the demand for breast pumps. With a projected CAGR of 10% during the forecast period (2022-2028). The US Breast Pumps Market is on continuous trajectory of growth with technological advancements and emphasis on women’s health and career pursuits.

The ecosystem of US Breast Pumps Market is characterized by dynamic interplay of manufacturing companies, e-commerce and retail companies, and healthcare institutions. The top dominant manufacturing companies in the market that are driving the market growth are Philips Avent, Medela AG, Ameda Inc., and Spectra Baby USA. The top E-Commerce and Retail companies leading the market are Amazon, Walmart, and eBay.

US Breast Pumps Market Analysis

• The rising US birth rate benefits the breast pump market by expanding demand for breastfeeding solutions. In 2021, births increased after seven years, reaching 3.65 million, with a 1% rise from 2020. This surge drives breast pump use and sales. Birth rates' modest increase prompts innovation, catering to evolving needs. With rising births, innovation, and demand, the US Breast Pumps Market is projected to grow at a 10% CAGR from 2022 to 2028.
• The rising participation of women in the US workforce has driven higher demand for breast pumps. As more women balance work and motherhood, breast pumps are essential for expressing breast milk. With 2022's women's employment rate at 55%, the growing reliance on breast pumps is influenced by employment laws and workplace accommodations, fostering the US Breast Pump Market's growth.
• Increasing awareness about breastfeeding benefits drives the US Breast Pumps Market. In 2022, 83.2% of infants initiate breastfeeding, and 24.9% are exclusively breastfed for six months. Breastfeeding safeguards infants and mothers, leading to heightened acceptance. This awareness fosters a symbiotic relationship with the growing breast pump market.
• Online e-commerce fuels US Breast Pumps Market growth, providing convenience and product variety. Despite a slight drop in growth, e-commerce's significant impact revolutionizes the market, offering choice, convenience, and information to new mothers.

Key Trends by Market Segment:

By Technology Type: In terms of technology type Manual Breast Pump, Battery Powered Breast Pump, and Electric Breast Pump. In 2022, electric breast pumps dominate the US breast pump market. Electric breast pumps offer convenience and efficiency, making them popular among mothers who need to express milk regularly. They usually come with various settings and modes, allowing users to adjust the suction strength and rhythm to mimic a baby's natural feeding pattern. This technology is well-suited for working mothers and those who require efficient milk expression.

By End-User Industry: The market is segmented by End-User industry into Parenting and Maternity, Healthcare Institutions, Lactation Consultants and Support Groups and others. In 2022, the Parenting and Maternity sector dominate the US breast pump market. Mothers who are breastfeeding or lactating make up the largest segment of breast pump users. The ability of breast pumps to allow working mothers to continue breastfeeding while managing their professional responsibilities has contributed significantly to this dominance. As more women enter the workforce and seek ways to balance their careers with motherhood, the demand for breast pumps has increased, solidifying the influence of the parenting and maternity industry on the breast pump market.

By Geography: The US Breast Pumps Market is Segmented into North, East, South, and West region of US. The dominance of a particular region can be assessed on the basis of various factors such as population density, cultural norms, economic prosperity, and access to healthcare resources.

In 2022, the northern region dominated the US Breast Pumps Market. The northern region is densely populated and home to a significant number of working mothers who are seeking ways to balance their professional commitments with breastfeeding. The awareness of the benefits of breastfeeding and the need to express breast milk while working is high in this region, driving demand for breast pumps.

The northern region of US has a strong healthcare infrastructure and medical facilities. This encourages and educates new mothers regarding infant health, and breastfeeding benefits making breast pumps an essential tool for new mothers to provide nutrition to their infants even if they are away at work.

Competitive Landscape:

• The US Breast Pumps Market is characterized by intense competition and features numerous prominent participants who are involved kidney cancer market. Among the leading contenders in the US Breast Pumps Market are Philips Avent, Medela AG, Ameda Inc., Spectra Baby USA, BabyBuddha, and Willow Pump Inc.
• In recent years technological advancements have paved the way for various startups like Willow Pumps and Elvie to mark their presence in the Us Breast Pumps Market. These companies provide wearable, hands-free breast pump solutions that fulfill the needs of mother’s active lifestyles.
• Online retail giants like Amazon and Walmart offer a platform for both established brands and newer players to reach a wide audience. E-commerce growth has reshaped the market, enabling consumers to compare brands, read reviews, and make informed choices.

Recent Developments:

• In May 2020, Ameda officially announced its launch of Ameda Mya Joy, the latest addition to its family of hospital-strength personal breast pumps. Ameda Mya Joy combines safe & powerful pumping in an incredibly small and portable design for moms on the go.
• In May 2020, Medela AG announced the launch of new US production line of Vario 8 AC Portable Suction Pumps- up to 10,000 units were produced and shipped to local hospitals to meet the acute demand during the pandemic.
• In March 2021, Philips Avent launched a new electric breast pump inspired by the baby’s natural feeding motion. This technology initiates a quicker milk flow than prior models, providing mothers with a more efficient expression.
• In January 2022, Medela launched a compact easy-to-use single breast pump that offers more milk with more comfort and less fuss. Its solo intuitive and hassle-free design ensures that moms have no-fuss breast pumps that they can count on to support them through their breastfeeding journey.
• In October 2022 Ameda announced the launch of Ameda Pearl, the newest Hospital Grade Breast Pump. Pearl combines powerful hospital-grade performance with a durable and user-centric design that supports moms in the hospital and at home. Carolin Archibald, Chief Executive Officer of Ameda said “The Ameda Pearl is the first significant Hospital grade pump to be launched in a decade. Pearl expands the Ameda portfolio of offerings.”

Future Outlook:

• US Breast Pumps Market is expected to show increasing and is expected to grow at a CAGR of 10% from 2022 to 2028 with rise in birth rate, increased employment opportunities for women, growing awareness about breastfeeding benefits, and increasing online retail and e-commerce spending.
• Technological innovations, such as smart breast pumps offering connectivity features and improved efficiency, will reshape the market landscape. Wearable and hands-free options will gain traction, catering to the on-the-go lifestyle of modern mothers.
• The integration of insurance coverage for breast pumps under the Affordable Care Act will continue to influence market growth, making breast pumps more accessible to a broader range of consumers.
• E-commerce will maintain its pivotal role in providing convenience and accessibility to a diverse customer base, offering informed purchasing decisions through online reviews and comparisons.
• Collaborations between manufacturers, healthcare institutions, and lactation consultants will enhance product offerings and support systems for breastfeeding mothers, fostering market expansion.