USA Electric Grill Market Outlook to 2028

USA Electric Grill Market Overview

• The USA electric grill market is valued at USD 430 million, based on a five-year historical analysis. This growth is driven by increasing consumer preference for eco-friendly and energy-efficient cooking solutions, as well as the rising trend of indoor grilling, especially in urban areas where outdoor space is limited. The health-conscious shift toward less oil-based cooking has also amplified the demand for electric grills, as they provide a healthier alternative to traditional grilling methods.

• The electric grill market in the USA is dominated by major metropolitan areas such as New York, Los Angeles, and Chicago. These cities, characterized by urban apartments and smaller living spaces, favor the use of electric grills due to safety regulations and convenience. Moreover, consumers in these cities are more likely to adopt technological innovations such as smart electric grills with features like Wi-Fi connectivity and voice control, which have been driving the market forward.
• Energy Star certification is becoming increasingly important for electric grills in the U.S. market. The Energy Star program, run by the U.S. Environmental Protection Agency (EPA), sets energy efficiency standards for various appliances, including grills. In 2024, over 15% of electric grills sold in the U.S. met Energy Star criteria, helping consumers save on energy bills while reducing their environmental impact. Electric grill manufacturers are leveraging this certification to enhance product appeal and comply with federal energy efficiency initiatives.

USA Electric Grill Market Segmentation

By Product Type: The USA electric grill market is segmented by product type into indoor electric grills, outdoor electric grills, portable electric grills, and smokeless electric grills. Recently, indoor electric grills have dominated the market due to their high demand in urban areas where outdoor grilling is often restricted. This segment's popularity is driven by consumers' need for a convenient and safe grilling solution that can be used year-round in apartment settings, irrespective of weather conditions.

By Power Output: The market is also segmented by power output into below 1,000 watts, 1,000 1,500 watts, and above 1,500 watts. Grills with a power output of 1,000 1,500 watts hold a dominant market share as they offer the right balance between energy efficiency and grilling performance. These grills are highly favored for residential use, providing enough power to grill efficiently without excessively high energy consumption. Leading brands have optimized their product offerings within this wattage range to meet the demand for both indoor and outdoor settings.

USA Electric Grill Market Competitive Landscape

The USA electric grill market is dominated by key players such as Weber-Stephen Products LLC, George Foreman, and Char-Broil, each of which has established a strong brand presence through product innovation and extensive distribution networks. The competition is fierce, with these companies constantly innovating to offer smart features such as Wi-Fi control, enhanced portability, and energy-efficient models to maintain their market dominance. The USA electric grill market is highly competitive, with a few key players driving innovation in the market.

USA Electric Grill Market Analysis

Growth Drivers

• Rising Demand for Eco-Friendly Products: The demand for eco-friendly products has grown significantly in the USA, driven by consumers' increased environmental consciousness and government initiatives encouraging sustainable consumption. The EPA's ENERGY STAR program has been instrumental in promoting energy efficiency across various sectors. In 2023, it was reported that ENERGY STAR-certified manufacturing plants collectively prevented more than8 million metric tonsof carbon dioxide emissions, which is significant but pertains primarily to industrial facilities rather than households.
• Increasing Preference for Indoor Grills in Urban Areas: Urbanization has accelerated the preference for indoor electric grills, especially among city dwellers with limited outdoor space. The U.S. Census Bureau reported that 83% of the U.S. population resided in urban areas by 2023, increasing demand for indoor cooking appliances, including electric grills. Electric grills offer smoke-free cooking, a critical feature for apartment dwellers and urban homes with limited ventilation. The ease of use, compact size, and safety of electric grills drive this urban consumer preference, encouraging manufacturers to innovate in this sector.
• Technological Advancements (Smart and Connected Grills): Technological advancements, particularly in smart home ecosystems, have brought electric grills into the era of connectivity. In 2024, the integration of electric grills with IoT platforms like Google Home and Alexa surged, allowing remote monitoring and precise temperature control. According to the U.S. Department of Commerce, over 37 million U.S. households were equipped with smart devices by 2024, contributing to the rise of smart electric grills.

Challenges

• High Energy Consumption: While electric grills offer convenience, they can consume a considerable amount of electricity. According to the U.S. Energy Information Administration (EIA), an average electric grill uses between 1,500 to 2,000 watts per hour, contributing significantly to household energy bills. With rising energy costsaveraging 12 cents per kilowatt-hour in 2024some consumers are hesitant to switch to electric grills, particularly in regions where electricity rates are higher.
• Technical Barriers in Heat Control: Controlling heat consistently on electric grills remains a technical barrier for manufacturers. Unlike gas grills, which can reach high temperatures quickly, electric grills often struggle with maintaining steady heat for prolonged cooking times. In a 2023 technical study conducted by the U.S. Consumer Product Safety Commission (CPSC), over 20% of electric grill users reported difficulties with temperature control, leading to uneven cooking.

USA Electric Grill Market Future Outlook

USA electric grill market is expected to experience steady growth, driven by advancements in smart home technology, increasing urbanization, and the growing trend of health-conscious eating. Manufacturers are expected to continue innovating, with a focus on energy efficiency and smart integration. The shift toward eco-friendly appliances, alongside government initiatives promoting energy-saving products, will further fuel market expansion. Additionally, with the rise of modular and portable electric grills, there will be an increase in demand among urban and apartment dwellers looking for compact and efficient grilling solutions.

Market Opportunities

• Integration with Smart Home Systems: The growing adoption of smart home systems in the U.S. offers a key opportunity for the electric grill market. Electric grill manufacturers can capitalize on this trend by offering grills integrated with home automation platforms, enabling users to control grilling settings through apps or voice assistants. This integration enhances user convenience and is expected to boost the demand for technologically advanced electric grills.
• Expansion of Product Range into Portable Grills: The rising popularity of outdoor activities and camping in the U.S. presents an opportunity for portable electric grills. Data from the National Park Service shows that national park visits in 2023 exceeded 300 million, reflecting a surge in outdoor recreational activities. Portable electric grills, offering convenience and portability, are positioned to cater to this growing segment. Manufacturers can innovate by developing lightweight, battery-operated models suited for outdoor use, expanding the product range to meet diverse consumer needs.