USA Surveillance Market Outlook to 2028

USA Surveillance Market Overview

• The USA surveillance market is experiencing robust growth, driven by advancements in technology and increasing demand for security across various sectors. In 2023 the USA surveillance market was valued at USD 190 billion. This valuation is attributed to increasing security concerns, advancements in technology, and widespread adoption across various sectors.
• The commercial sector, including retail, banking, and office buildings, represents a significant portion of the market due to the need for comprehensive security systems to prevent theft and ensure safety. Meanwhile, the residential sector is rapidly expanding as homeowners increasingly invest in affordable and user-friendly surveillance solutions​.
• In 2023 Hikvision announced an investment of USD 1 billion in its R&D division to enhance AI capabilities and develop next-generation surveillance solutions. This move is expected to strengthen its market position and drive innovation in the surveillance industry.

USA Surveillance Current Market Analysis

• The integration of AI and IoT in surveillance systems is revolutionizing the market. AI-powered analytics enable real-time threat detection and response, significantly enhancing security measures.
• Rapid urbanization has led to an increased need for advanced surveillance solutions in densely populated areas. According to the US Census Bureau, urban areas accounted for the majority of the US population, necessitating robust security measures to manage the associated risks and maintain public order.
• The Northeast region, with its high density of commercial establishments, sees significant investment in surveillance. Retail crime costs businesses in the U.S. $50 billion annually, driving the adoption of advanced security measures in this sector​.

USA Surveillance Market Segmentation

The USA surveillance market is segmented by type into product, application and region type.

By Product Type: In 2023, the USA surveillance market was segmented by product type into IP Cameras, Analog Cameras, Thermal Cameras, and PTZ Cameras. IP cameras dominate the market due to their superior image quality, ease of installation, and advanced features like remote access and high-definition video.

By Application: In 2023, the market was segmented by application into Commercial, Residential, Government, and Industrial. The commercial sector, including retail, banking, and office buildings, leads the market due to the need for robust security systems to prevent theft and ensure safety. The residential segment is growing rapidly as homeowners invest in affordable, user-friendly surveillance solutions.

By Region: In 2023, the USA surveillance market was segmented into North, East, South, and West. The North-East region leads the market with high urbanization and significant government investments in security infrastructure, particularly in cities like New York and Boston.

USA Surveillance Market Competitive Landscape

• Hikvision: It is a dominant player in the U.S. surveillance market, known for its extensive range of video surveillance products and solutions. The company holds a significant market share due to its advanced technological offerings and competitive pricing.
• Dahua Technology: In 2024, Dahua Technology expanded its operations in North America by opening a new R&D center in California, focusing on AI and IoT innovations. This expansion is expected to strengthen its market position and drive technological advancements in surveillance solutions.
• Axis Communications: Axis Communications introduced a new range of AI-powered surveillance cameras with enhanced analytics features in 2024. This new product line aims to meet the growing demand for advanced security solutions, positioning Axis Communications as an innovator in the surveillance market.

USA Surveillance Market Analysis

USA Surveillance Market Growth Drivers:

• Increased Demand for Security Solutions: The growing need for enhanced security across residential, commercial, and public sectors is a primary growth driver. Advanced features like AI-powered video analytics and real-time monitoring are particularly appealing, leading to broader adoption​
• Increasing Urbanization: Rapid urbanization in the USA is driving the demand for advanced surveillance solutions. As urban populations grow, the need for effective security measures in densely populated areas becomes critical. According to US Census Bureau, urban areas accounted for 83% of the US population, leading to increased adoption of surveillance systems to manage urban safety and security.
• Advancement of Technology: The rapid development and decreasing cost of IP cameras, along with improvements in video management systems and storage solutions, make surveillance technology more accessible and effective. This accessibility promotes widespread use across different applications​.

USA Surveillance Market Challenges:

• Cybersecurity Threats: The increasing integration of surveillance systems with networked environments exposes them to cybersecurity risks. According to Cybersecurity Ventures, in 2024, there was a notable rise in cyberattacks targeting surveillance infrastructure, with incidents increasing by 25% compared to the previous year. These threats necessitate robust cybersecurity measures to protect sensitive surveillance data from unauthorized access and manipulation.
• Data Privacy Concerns: Rising concerns over data privacy and potential unauthorized access to surveillance footage pose significant challenges. In 2024, there were over 300 reported data breaches involving surveillance systems, emphasizing the need for robust data protection measures and compliance with privacy regulations.
• Technological Complexity: Managing and maintaining advanced surveillance systems requires specialized skills and expertise, which are often lacking. In 2024, only 35% of security personnel had the necessary training to handle AI and IoT-based systems, leading to operational challenges and higher training costs for companies.

USA Surveillance Market Government Initiatives:

• Public Safety Grants (2024): The Federal government allocated USD 1.2 billion in public safety grants to enhance surveillance infrastructure in urban areas. This initiative aims to reduce crime rates and improve public safety through the deployment of advanced surveillance technologies.
• Smart City Projects (2024): The US government continued to support smart city initiatives with significant investments in integrated surveillance systems. Smart Cities Council 2024 stated, over 110 smart city projects were underway, focusing on utilizing advanced surveillance technologies to improve urban management and security.
• Data Protection Regulations (2024): New federal regulations introduced by Federal Trade Commission, in 2024 mandate strict data storage and access controls for surveillance systems. These regulations aim to prevent unauthorized access and enhance data security, addressing growing concerns about privacy and data breaches.

USA Surveillance Market Outlook

The USA surveillance market is poised for significant growth in the coming years, driven by continuous technological advancements and increasing demand for enhanced security solutions.

Future Market Trends

• • AI and Machine Learning Integration: The integration of AI and machine learning in surveillance systems is set to transform the industry. These technologies enable advanced analytics, real-time threat detection, and automated responses. By 2028, it is expected that over 70% of new surveillance systems will incorporate AI capabilities, enhancing security operations and efficiency.
  • Cloud-Based Surveillance Solutions: The adoption of cloud-based storage and management solutions is expected to rise. Cloud solutions offer scalable, cost-effective data storage and improved accessibility, making them an attractive option for organizations of all sizes. According to IDC by 2028, cloud-based surveillance systems are projected to account for the majority of the market, driven by the need for flexible and secure data management.
  • 5G-Enabled Surveillance Systems: The deployment of 5G technology is anticipated to revolutionize surveillance systems by providing faster data transmission, lower latency, and enhanced connectivity. This will facilitate real-time monitoring and high-definition video streaming, improving overall security efficiency.