USA Textured Vegetable Protein Market Outlook to 2028

USA Textured Vegetable Protein Market Overview

• The USA Textured Vegetable Protein (TVP) Market was valued at USD 1.25 billion in 2023, driven by the rising demand for plant-based protein alternatives, increasing health consciousness, and a shift towards sustainable food sources. TVP, derived mainly from soy, is gaining popularity due to its versatility and nutritional profile, making it a key ingredient in various meat substitutes and processed foods.
• Major players in the USA TVP market include Archer Daniels Midland (ADM), Cargill, DuPont, Roquette Frres, and Beyond Meat. These companies dominate the market through extensive product portfolios, innovation in plant-based protein products, and strategic partnerships aimed at expanding their reach in the growing plant-based food sector.
• Cities like Chicago, Illinois; Los Angeles, California; and Austin, Texas, are leading in market share due to their substantial vegan and vegetarian populations, which drives the demand for TVP products. These cities are also hubs for food innovation, further fueling the growth of the TVP market.
• In July 2023, Beyond Meat launched new plant-based chicken-style products, including Beyond Nuggets and Beyond Tenders, in Germany. These products are made from plant-based ingredients such as wheat gluten and fava beans, but they are not described as Textured Vegetable Protein (TVP) based. They are designed to mimic the taste and texture of traditional chicken.

USA Textured Vegetable Protein Market Segmentation

The USA Textured Vegetable Protein market is segmented by product type, source and region.

• By Product: The market is segmented by product into TVP Chunks, TVP Granules, and TVP Flakes. In 2023, TVP Chunks held the dominant market share due to their widespread use in meat substitute products like burgers and sausages. Companies like Archer Daniels Midland (ADM) and Cargill are leading manufacturers in this segment, providing a range of TVP chunks tailored to various food formulations.

• By Source: The market is segmented by source into Soy-Based, Wheat-Based, and Pea-Based. Soy-Based TVP dominated the market in 2023, driven by its high protein content and favorable texture, making it a preferred choice for meat substitute products. The integration of non-GMO and organic soy sources has further enhanced the market position of this segment.

• By Region: The market is segmented by region into Midwest, West, Northeast, and South. In 2023, the West USA region dominated the market share due to its strong vegan and vegetarian consumer base, particularly in California. The region's focus on sustainable and healthy food options has driven the adoption of TVP products, with Los Angeles being a key market hub.

USA Textured Vegetable Protein Market Competitive Landscape

• Archer Daniels Midland (ADM): In April 2022, ADM announced a USD 300 million investments to expand its alternative protein production at the Decatur, Illinois facility. This expansion will increase soy protein concentrate production and nearly double extrusion capacity, supporting the growing demand for plant-based proteins. The project is expected to be completed by the first quarter of 2025.
• Cargill: In May 2023, Cargill launched TEX PW80 M, a plant protein blend of pea and wheat protein, in Europe. This innovative product is designed to closely mimic the texture, juiciness, and bite of ground meat, catering to the growing demand for plant-based meat alternatives in the region.

USA Textured Vegetable Protein Market Analysis

Growth Drivers

• Increasing Consumer Shift Towards Plant-Based Diets: The growing awareness of the health and environmental benefits of plant-based diets has driven the demand for textured vegetable protein (TVP) products in the USA. A substantial portion of U.S. consumers identify as flexitarians. Specifically, data from Numerator indicates that 72 million U.S. households, which is roughly half of U.S. households, identify as flexitarians. This shift is supported by a USDA report indicating that plant-based food sales in the USA grew substantially from 2022 to 2024.
• Expansion of Alternative Protein Production Capabilities: Investments in expanding alternative protein production are fueling the TVP market's growth. In2021, VC investmentin fermentation-based alternative proteins waspart of the overallUSD 5 billion investedin alternativeproteins. This expansion aligns with the USDA's projections that soy-based product demand will rise substantially from 2022 to 2025 due to increasing consumer interest in plant-based diets.
• Rising Demand for Sustainable Food Products: The sustainability movement has amplified the demand for TVP as consumers seek eco-friendly food options. According to the Good Food Institute, replacing conventional animal-based meat with plant-based meat can reduce greenhouse gas emissions by up to 90%. This eco-conscious behavior is driving the market, with the EPA reporting an exceptional increase in demand for sustainable food products from 2022 to 2024.

Challenges

• Consumer Skepticism Towards Texture and Taste: Despite the growing demand for plant-based foods, consumer skepticism about the texture and taste of TVP products remains a noteworthy challenge. Many consumers are hesitant to try plant-based meat substitutes due to concerns about the sensory experience, particularly those accustomed to traditional meat products. This perception has slowed the adoption rate and poses a barrier to market expansion.
• High Production Costs of TVP: The production costs associated with TVP are relatively high, especially when considering the need for advanced processing techniques like extrusion. The cost of producing plant-based protein ingredients like TVP is higher than that of traditional meat, primarily due to the complex processing and sourcing of high-quality raw materials. This cost challenge impacts both manufacturers and consumers, making TVP products less accessible to price-sensitive markets.

Government Initiatives

• USDA Support for Plant-Based Proteins: The USDA has been actively supporting the development and consumption of plant-based proteins through various initiatives. Since 2021, the USDA has invested more than USD 37 million in R&D for alternative proteins in grants to research and promote plant-based proteins, including TVP. This funding supports innovation in TVP production and aims to enhance the nutritional profile of plant-based products.
• FDA Regulations Promoting Plant-Based Foods: The FDA has introduced regulations to ensure the safety and nutritional adequacy of plant-based proteins, including TVP. In 2024, the FDA set new labelling standards for plant-based meat substitutes to ensure transparency and consumer trust, which is expected to drive market growth by reassuring consumers about the nutritional content of TVP products.

USA Textured Vegetable Protein Market Future Outlook

The USA Textured Vegetable Protein market is expected to witness substantial growth by 2028, driven by increasing consumer demand for plant-based protein alternatives and continued innovation in product offerings.

Future Market Trends

• Expansion of TVP Applications Beyond Meat Substitutes: By 2028, TVP is expected to see expanded applications beyond meat substitutes, particularly in ready-to-eat meals, snacks, and bakery products. As the demand for plant-based convenience foods grows, TVP's versatility will drive its adoption across various food categories, supported by advances in food processing technologies.
• Adoption of Advanced Processing Techniques: The adoption of advanced processing techniques, such as extrusion and fermentation, is expected to improve the texture and flavor of TVP by 2028. These innovations will make TVP more appealing to a broader consumer base, addressing current challenges related to taste and texture. Additionally, these techniques will enhance the nutritional profile of TVP, further increasing its market acceptance among health-conscious consumers.