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Vietnam E-book Market Outlook to 2028

Region:Asia

Author(s):Samanyu Maan

Product Code:KROD267

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Published On

June 2024

Total pages

96

About the Report

Vietnam E-Book Market Overview

  • The Vietnam e-book market, valued at USD 2.4 Mn in 2018, has grown to USD 4 Mn in 2023. This growth is driven by increased internet and smartphone penetration, particularly among the youth.
  • Key players like Amazon Kindle, Apple Books, Google Play Books, NXB Kim Dong, and Alezaa dominate due to extensive e-book collections and user-friendly platforms.
  • Challenges include digital piracy, limited local content availability, rural e-book awareness gaps, and competition from traditional printed books.
  • Market growth is propelled by rising digital literacy, smartphone usage, affordable e-book prices, and increasing interest in online education and self-learning.

Vietnam E-Book Market size

Vietnam E-Book Current Market Analysis

  • The e-book market in Vietnam is rapidly growing, driven by increased digital adoption among youth and urban populations, reflecting changing reading habits and accessibility preferences.
  • Educational e-books dominate sales, catering to the expanding online education sector and providing affordable learning resources for students.
  • Consumers opt for e-books due to their convenience, lower costs, and portability, with Amazon Kindle leading the market with its extensive library and integrated platform services.
  • Sales primarily occur through digital platforms, including online education portals and e-book subscription services, facilitating widespread access to digital reading materials across the country.

Vietnam E-Book Market Segmentation

The Vietnam E-Book Market can be segmented based on several factors:

By Genre: In 2023, educational e-books dominate the market due to the rising need for accessible learning materials, especially in the context of remote learning and digital education initiatives.

The convenience of digital formats, coupled with interactive and multimedia features, makes e-books a preferred choice among students and educators. Fiction remains popular due to its entertainment value, while non-fiction attracts readers interested in personal development and professional growth.

Vietnam E-Book Market segmentation

By Distribution Channel: In the Vietnam E-Book Market online retailers dominate the distribution channel segment due to their wide reach, extensive e-book libraries, and user-friendly interfaces. Platforms like Amazon Kindle and Apple Books offer diverse titles, competitive pricing, and seamless purchasing experiences, driving consumer preference.

Subscription services are gaining traction for their cost-effectiveness and value proposition, allowing readers to access a vast array of books for a fixed fee. Direct sales from publishers cater to niche markets and readers seeking exclusive content.

Market Segmentation of Vietnam E-Book Industry

By Device Type: In the 2023, smartphones dominate the device type segment due to their ubiquitous presence and the convenience they offer for reading anywhere and anytime. The portability and multifunctionality of smartphones make them the most preferred device for e-book consumption.

Tablets are also popular, providing a larger screen and better viewing experience, which is particularly appealing for educational and interactive e-books.

Vietnam E-Book Market Competitive Landscape

  • Amazon Kindle boasts a global library of over 6 million e-books, providing Vietnam with a diverse range that meets various educational and entertainment needs.
  • Google Play Books ensures an intuitive interface and customizable reading settings, enhancing user satisfaction among Vietnamese readers.
  • Platforms like Apple Books and local providers offer competitive pricing and occasional discounts, making e-books affordable and accessible across different income brackets in Vietnam.
  • E-book platforms prioritize compatibility across smartphones, tablets, and e-readers, ensuring seamless access to content anytime, anywhere.
  • Local publishers such as NXB Kim Đồng contribute Vietnamese language e-books, enriching cultural diversity and promoting local authors within Vietnam's digital reading landscape.

Vietnam E-Book Industry Analysis

Vietnam E-Book Market Growth Drivers:

  • Rising Internet Penetration: Vietnam's internet penetration has surpassed 70%, driving digital content consumption including e-books, as more people access online resources.
  • Smartphone Usage: With over 70 million smartphone users, Vietnam's widespread adoption of mobile devices facilitates convenient e-book reading anytime, anywhere.
  • Growing Literacy Rates: Vietnam's literacy rate exceeding 95% supports widespread adoption of reading materials, including e-books. Government efforts in education have steadily improved literacy, fostering a population more inclined towards digital and traditional reading.
  • Government Support for Digital Transformation: Proactive initiatives like the National Digital Transformation Program are set to modernize sectors including publishing. These efforts aim to increase digital content consumption by promoting digital literacy and incentivizing digital content creation.

Vietnam E-Book Market Challenges:

  • Digital Piracy: Despite market growth, digital piracy remains a significant hurdle in Vietnam, with reports indicating up to 70% of digital content being pirated. This issue undermines revenue for legitimate e-book publishers and challenges market expansion.
  • Limited Payment Infrastructure: Vietnam's developing digital payment systems pose challenges for e-book consumers. Only 31% of the population regularly uses digital payments, highlighting the need for improved infrastructure to facilitate online purchases.
  • Low Consumer Awareness: Despite increasing internet and smartphone penetration, only about 25% of readers have transitioned to e-books. This gap underscores the need for enhanced consumer education to promote digital reading options effectively.
  • Limited Local Content: The availability of local e-book content in Vietnam remains constrained, with Vietnamese-authored or relevant e-books comprising only about 30% of the market. This limitation hinders broader appeal and adoption among domestic readers.

Vietnam E-Book Market Recent Development:

  • Partnerships with International E-Book Platforms: Vietnamese publishers are forming partnerships with global platforms to expand market reach. Collaborations have boosted e-book exports by 20% in 2023, facilitating access to international content for Vietnamese readers.
  • Launch of New E-Book Platforms: The Vietnamese e-book market has seen a 30% increase in platform launches, catering to growing demand for digital content. These platforms offer diverse e-book selections and contribute to market expansion.
  • Government-Funded Digital Reading Campaigns: Campaigns funded through national programs have increased e-book readership by 15% among the population. These initiatives raise awareness about e-books and encourage their adoption across Vietnam.
  • Technological Innovations in E-Book Formats: Advancements in interactive and multimedia e-book formats have enhanced user engagement by 25%. These innovations cater to tech-savvy readers and improve overall e-book appeal in Vietnam.

Vietnam E-Book Market Government Initiatives:

  • National Digital Transformation Program: Launched in 2020, the program aims for 30% digital literacy by 2025 and 50% digitization of educational content. This includes e-books to enhance accessibility.
  • Promotion of E-Libraries: The Vietnam Digital Library Project aims to digitize 200,000 titles by 2025, with over 150,000 documents already available. These libraries provide free access to extensive e-book collections.
  • Support for Local Publishers: The government supports over 100 publishers annually with grants and subsidies, resulting in around 2,000 new e-book titles published in 2021, increasing digital content availability.
  • Collaboration with International Partners: Vietnam has engaged in over 300 joint digital publishing projects with UNESCO and international publishers since 2015, improving e-book quality and availability.

Vietnam E-Book Future Market Outlook 

The Vietnam E-Book Market is expected to show a robust growth driven by growing digital reading platform popularity and broader e-book library availability.

Factors Influencing Growth

  • Technological Innovations: E-book technologies in Vietnam are evolving with improved features to enhance user experience. For instance, Amazon Kindle regularly updates its devices with features such as adjustable lighting and longer battery life, catering to diverse reading preferences and ensuring seamless reading experiences.
  • Government Support: Vietnam's government initiatives focus on promoting digital literacy and education through programs that integrate digital content in schools. These efforts aim to narrow the digital divide and foster e-book adoption among students, aligning with national educational reforms to modernize learning resources.
  • Private Sector Investments: Tech companies and publishers are increasingly investing in Vietnam's digital content sector to expand e-book libraries and enhance distribution platforms. This investment surge is driven by the rising demand for digital reading materials, prompting collaborations and innovations to meet diverse consumer preferences.
  • Global Collaborations: Collaborations between local and international e-book platforms are enriching the availability of diverse e-book collections in Vietnam. Partnerships like Google Books' initiatives with local publishers are expanding access to a broader range of content, including localized offerings that cater to Vietnamese readers' interests and preferences.

Scope of the Report

By Genre

Education

Fiction

Non-Fiction

Others

By Distribution Channel

Online Retailers

Subscription Services

Direct Publisher Sales

By Device Type

Smartphones

Tablets

E-Readers

Computers

Products

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report: 

  • Book Publishing Companies
  • Educational Institutions
  • Digital Content Distributors
  • Libraries and Educational Centers
  • Authors and Content Creators
  • Retailers and Online Marketplaces
  • Media and Publishing Associations

Time Period Captured in the Report: 

  • Historical Period: 2018-2023
  • Base Year: 2023
  • Forecast Period: 2023-2028

Companies

Players Mentioned in the Report: 

  • Amazon Kindle
  • Apple Books
  • Google Play Books
  • NXB Kim Dong
  • Alezaa
  • Waka
  • Vinabook
  • Sach Web
  • FAHASA
  • Kobo

Table of Contents

1. Vietnam E-Book Market Overview


1.1 Vietnam E-Book Market Taxonomy

2. Vietnam E-Book Market Size (in USD Mn), 2018-2023

3. Vietnam E-Book Market Analysis


3.1 Vietnam E-Book Market Growth Drivers
3.2 Vietnam E-Book Market Challenges and Issues
3.3 Vietnam E-Book Market Trends and Development
3.4 Vietnam E-Book Market Government Regulation
3.5 Vietnam E-Book Market SWOT Analysis
3.6 Vietnam E-Book Market Stake Ecosystem
3.7 Vietnam E-Book Market Competition Ecosystem

4. Vietnam E-Book Market Segmentation, 2023


4.1 Vietnam E-Book Market Segmentation by Genre (in value %), 2023
4.2 Vietnam E-Book Market Segmentation by Distribution Channel (in value %), 2023
4.3 Vietnam E-Book Market Segmentation by Device Type (in value %), 2023

5. Vietnam E-Book Market Competition Benchmarking


5.1 Vietnam E-Book Market Cross-Comparison (no. of employees, company overview, business strategy, USP, recent development, operational parameters, financial parameters and advanced analytics)

6. Vietnam E-Book Future Market Size (in USD Mn), 2023-2028

7. Vietnam E-Book Future Market Segmentation, 2028


7.1 Vietnam E-Book Market Segmentation by Genre (in value %), 2028
7.2 Vietnam E-Book Market Segmentation by Distribution Channel (in value %), 2028
7.3 Vietnam E-Book Market Segmentation by Device Type (in value %), 2028

8. Vietnam E-Book Market Analysts’ Recommendations


8.1 Vietnam E-Book Market TAM/SAM/SOM Analysis
8.2 Vietnam E-Book Market Customer Cohort Analysis
8.3 Vietnam E-Book Market Marketing Initiatives
8.4 Vietnam E-Book Market White Space Opportunity Analysis

Disclaimer

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Research Methodology

Step: 1 Identifying Key Variables:

Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information. 

Step: 2 Market Building:

Collating statistics on Vietnam E-Book Market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for Vietnam E-Book Market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared. 

Step: 3 Validating and Finalizing:

Building market hypothesis and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives. 

Step: 4 Research Output:

Our team will approach multiple E-Book publisher and distributors companies and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from E-Book publisher and distributors companies.

Frequently Asked Questions

01 How big is Vietnam E-Book Market?

The Vietnam E-Book Market was valued at USD 4 Mn in 2023 driven by increased internet and smartphone penetration, particularly among the youth.

02 What are the key challenges faced in Vietnam E-Book Market?

The key challenges faced in Vietnam E-Book Market are digital piracy, limited local content availability, rural e-book awareness gaps, and competition from traditional printed books.

03 Who are some of the major players in the Vietnam E-Book Market?

Some of the major players in the Vietnam E-Book Market include Amazon Kindle, Apple Books, Google Play Books.

04 What are the key factors driving Vietnam e-book market?

Market growth is propelled by rising digital literacy, smartphone usage, affordable e-book prices, and increasing interest in online education and self-learning.

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