Global Digital Advertisement Market: Current Analysis and Forecast (2020-2026)
Region:Global
Product Code:UMME20188
October 2020
217
About the Report
Scope of the Report
Products
Companies
Alibaba, Amazon, Facebook Inc, Alphabet, Microsoft Corporation, Sina, Nokia Corporation, Tencent, Twitter and Apple Inc
Table of Contents
1. MARKET INTRODUCTION 18
1.1 Market Definition 18
1.2 Objective of the Study 18
1.3 Limitation 18
1.4 Stakeholders 19
1.5 Currency used in the Report 19
1.6 Scope of the Global Digital Advertisement Market Study 19
2. RESEARCH METHODOLOGY OR ASSUMPTION 20
2.1 Research Methodology for the Global Digital Advertisement Market Study 20
2.1.1 Main objective of the Global Digital Advertisement Market Study 21
3. INDUSTRY PERFORMANCE 22
4. EXECUTIVE SUMMARY 24
5. LEGAL FRAMEWORK IN DIGITAL ADVERTISEMENT ARENA 26
5.1 General Overview 26
5.1.1 Digital Advertising Regulations in the United States 26
5.1.1.1 General Offers and Claims -Products& Services 26
5.1.1.2 Protecting Consumers Privacy Online 27
5.1.1.3 Made in United States Products 28
5.1.1.4 Non- Compliance 28
5.1.1.5 Laws Enforced by the Federal Trade Commission 28
5.1.1.6 New digital advertising regulations require operational changes 29
5.1.2 Digital Advertising Regulations in Europe 29
5.1.2.1 Amendments in the Proposal of 26 July 30
5.1.2.2 Key Topics: Current Status in the Council's draft e-Privacy Regulation 30
5.1.2.2.1 Anti-spam: Rules for Digital Marketing 30
5.1.2.2.2 Cookies and similar files/tags 31
5.1.2.2.3 Secrecy of electronic communications 31
5.1.2.3 Digital Privacy in Europe 31
5.1.3 Digital Advertising Regulations in the Asia Pacific 32
5.1.3.1 Self-regulatory Codes 32
5.1.3.2 Codes of Advertising Practices 33
6. MARKET OVERVIEW 35
6.1 Introduction 35
6.2 Market Dynamics 37
6.2.1 Market Trend & Drivers 37
6.2.1.1 The upsurge in Robotics & Artificial Intelligence 37
6.2.1.2 A rise in Smartphone Penetration 38
6.2.1.3 Evolving Digital Marketing 40
6.2.2 Market Challenges 40
6.2.2.1 Security & Privacy Concerns 40
6.2.3 Market Opportunities 41
6.2.3.1 Surging Job Opportunities in Digital Marketing 41
6.2.4 Trends Emerging in Digital Advertising Arena Amid COVID-19 42
6.2.4.1 COVID-19 is dominating New Searches 42
6.2.4.2 Google is Banning Bad Advertisements 42
6.2.4.3 Facebook is Banning Advertisements that promote a COVID-19 cure 42
6.2.4.4 Facebook's Advertising Revenue is Taking a Huge Hit 42
6.2.4.5 Amazon is Reducing its Google Advertisements Spend 43
6.2.4.6 Mobile Search Traffic Decreased by About 25% in March 43
6.2.4.7 Cross Network Opportunities Are Growing 43
6.2.4.8 Advertising Revenues are Shifted from Events to Digital 43
7. DEMAND AND SUPPLY SIDE ANALYSIS 44
7.1 Demand Side Analysis 44
7.1.1 Key Facts on Online Advertising Landscape 45
7.1.2 Key Facts on Mobile Advertising 45
7.1.3 Key Facts on Search Engine Marketing 46
7.1.4 Key Facts on Email Marketing 47
7.2 Supply Side Analysis 48
7.2.1 Top Partnerships 48
7.2.2 Top Mergers & Acquisitions 50
7.2.3 Top Product Launches 50
8. DIGITAL ADVERTISING VALUE CHAIN 53
8.1 General Overview 53
8.2 Value Chain Analysis 53
9. MARKET INSIGHTS BY PLATFORM 56
9.1 General Overview 56
9.1.1 Desktop 57
9.1.2 Mobile 58
10. MARKET INSIGHTS BY PROGRAMMING TYPE 61
10.1 General Overview 61
10.1.1 Programmatic Type 62
10.1.2 Non- Programmatic Type 63
11. MARKET INSIGHTS BY AD-FORMAT 65
11.1 General Overview 65
11.1.1 Search Advertising 66
11.1.2 Banner Advertising 67
11.1.3 Social Media Advertising 68
11.1.4 Video Advertising 69
11.1.5 Classified Advertising 71
12. MARKET INSIGHTS BY INDUSTRY VERTICAL 73
12.1 General Overview 73
12.1.1 Retail 74
12.1.2 Automotive 76
12.1.3 Financial Services 78
12.1.4 Telecom 79
12.1.5 CPG Industry 81
12.1.6 Travel 83
12.1.7 Other Industry 84
13. MARKET INSIGHTS BY REGION 86
13.1 General Overview 86
13.1.1 North America Digital Advertising Market 87
13.1.1.1 US Digital Advertising Market 90
13.1.1.2 Canada Digital Advertising Market 93
13.1.1.3 Rest of North America Digital Advertisement Market 96
13.1.2 Europe Digital Advertising Market 98
13.1.2.1 UK Digital Advertisement Market 101
13.1.2.2 Germany Digital Advertisement Market 103
13.1.2.3 France Digital Advertisement Market 106
13.1.2.4 Italy Digital Advertisement Market 110
13.1.2.5 Spain Digital Advertisement Market 113
13.1.2.6 Rest of Europe Digital Advertisement Market 117
13.1.3 Asia Pacific Digital Advertising Market 119
13.1.3.1 China Digital Advertising Market 122
13.1.3.2 Japan Digital Advertising Market 126
13.1.3.3 India Digital Advertisement Market 129
13.1.3.4 South Korea Digital Advertising Market 133
13.1.3.5 Australia Digital Advertising Market 136
13.1.3.6 Rest of Asia Pacific Digital Advertising Market 139
13.1.4 Rest of World Digital Advertising Market 141
13.1.4.1 Brazil Digital Advertising Market 144
13.1.4.2 South Africa Digital Advertising Market 146
13.1.4.3 Other Countries Digital Advertising Market 149
14. COMPETITIVE SCENARIO 152
14.1 Competitive Landscape 152
14.1.1 Market Share of Key Players in Digital Advertisement Market, 2019 152
15. TOP COMPANY PROFILES 154
15.1 Alibaba 154
15.1.1 Key Facts 154
15.1.2 Business Description 154
15.1.3 Key Product/Services Offerings 155
15.1.4 Growth Strategy 155
15.1.5 SWOT Analysis 156
15.1.6 Key Financials 157
15.1.6.1 Revenue Split 158
15.1.6.2 Financial Overview of Alibaba 158
15.1.7 Recent developments 158
15.1.7.1 Merger and Acquisitions 158
15.2 Alphabet 160
15.2.1 Key Facts 160
15.2.2 Business Description 160
15.2.3 Key Product/Services Offerings 161
15.2.3.1 Brand Portfolio of Alphabet 161
15.2.4 Growth Strategy 161
15.2.5 SWOT Analysis 162
15.2.6 Key Financials 163
15.2.6.1 Revenue Split 164
15.2.6.2 Financial Overview of Alphabet 164
15.2.7 Recent developments 164
15.2.7.1 Product Launch 164
15.3 Amazon Inc 166
15.3.1 Key Facts 166
15.3.2 Business Description 166
15.3.3 Key Product/Services Offerings 167
15.3.4 Growth Strategy 167
15.3.4.1 Overview of Amazon Inc 168
15.3.5 SWOT Analysis 168
15.3.6 Key Financials 169
15.3.6.1 Revenue Split 170
15.3.6.2 Financial Overview of Amazon 170
15.3.7 Recent developments 170
15.3.7.1 Product Launch 170
15.3.7.2 Partnership 171
15.4 Apple Inc 172
15.4.1 Key Facts 172
15.4.2 Business Description 172
15.4.3 Key Product/Services Offerings 173
15.4.3.1 Apple Product Ecosystem 173
15.4.4 Growth Strategy 174
15.4.5 SWOT Analysis 174
15.4.6 Key Financials 175
15.4.6.1 Revenue Split 176
15.4.6.2 Financial Overview of Apple Inc 176
15.4.7 Recent developments 176
15.4.7.1 Product Launch 176
15.5 Microsoft Corporation 177
15.5.1 Key Facts 177
15.5.2 Business Description 177
15.5.3 Key Product/Services Offerings 178
15.5.4 Growth Strategy 178
15.5.4.1 Overview of Microsoft Corporation 179
15.5.5 SWOT Analysis 179
15.5.6 Key Financials 180
15.5.6.1 Revenue Split 181
15.5.6.2 Financial Overview of Microsoft Corporation 181
15.5.7 Recent developments 181
15.5.7.1 Product Launch 181
15.5.7.2 Partnership 182
15.5.7.3 Merger& Acquisitions 182
15.6 Nokia 183
15.6.1 Key Facts 183
15.6.2 Business Description 183
15.6.3 Key Product/Services Offerings 184
15.6.4 Growth Strategy 184
15.6.5 SWOT Analysis 185
15.6.6 Key Financials 186
15.6.6.1 Revenue Split 187
15.6.6.2 Financial Overview of Nokia 187
15.6.7 Recent developments 187
15.6.7.1 Product Launch 187
15.7 Twitter 188
15.7.1 Key Facts 188
15.7.2 Business Description 188
15.7.3 Key Product/Services Offerings 189
15.7.3.1 Overview of Twitter 189
15.7.4 Growth Strategy 189
15.7.5 SWOT Analysis 190
15.7.6 Key Financials 191
15.7.6.1 Revenue Split 192
15.7.6.2 Financial Overview of Twitter 192
15.7.7 Recent developments 192
15.7.7.1 Partnership 192
15.7.7.2 Merger& Acquisition 193
15.8 Tencent Holdings Ltd 194
15.8.1 Key Facts 194
15.8.2 Business Description 194
15.8.3 Key Product/Services Offerings 195
15.8.3.1 Service Portfolio, Tencent Holdings Ltd 195
15.8.4 Growth Strategy 196
15.8.5 SWOT Analysis 196
15.8.6 Key Financials 197
15.8.6.1 Revenue Split 198
15.8.6.2 Financial Overview of Tencent Holdings Ltd 198
15.8.7 Recent developments 198
15.8.7.1 Product Launches 198
15.8.7.2 Partnership 199
15.9 Sina Corporation 200
15.9.1 Key Facts 200
15.9.2 Business Description 200
15.9.3 Key Product/Services Offerings 201
15.9.3.1 Sina Corporation, Platforms 201
15.9.4 Growth Strategy 202
15.9.5 SWOT Analysis 202
15.9.6 Key Financials 203
15.9.6.1 Revenue Split 204
15.9.6.2 Financial Overview of Sina Corporation 204
15.10 Facebook Inc 205
15.10.1 Key Facts 205
15.10.2 Business Description 205
15.10.3 Key Product/Services Offerings 206
15.10.3.1 Milestones Achieved by Facebook Inc 207
15.10.4 Growth Strategy 207
15.10.5 Brand Overview of Facebook Inc 208
15.10.6 SWOT Analysis 208
15.10.7 Key Financials 209
15.10.7.1 Revenue Split 210
15.10.7.2 Financial Overview of Facebook Inc 210
15.10.8 Recent developments 210
15.10.8.1 Product Launch 210
15.10.8.2 Partnership 211
15.10.8.3 Business Expansion and Investments 211
15.10.8.4 Merger& Acquisition 212
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