France Online Advertisement Market Outlook 2027F
driven by surge in Mobile advertising, favourable government regulations, and innovative platforms of advertisements
Region:Europe
Product Code:KROD87
December 2022
70
About the Report
The report provides a comprehensive analysis of the Online Advertisement Industry in France. The report covers a wide range of aspects including overview, genesis, market size in respect with revenue & fleet size, market segmentation by Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and By Ad Buyers (Direct and Agencies). An elaborated competitive landscape including competitive scenario, cross comparison matrix, strength & weakness of key players, market share on the basis of fleet size is also included in the report. The report concludes with the future projections for the above mentioned market segments & analyst recommendations that involves key strategies for the key players to ensure that they enhance their existing profit levels for the foreseeable future as well as some major suggestions for the potential entrants highlighting the major opportunities available & some cautions.
Market Overview
France Online Advertisement Market witnessed a massive growth till 2018 & faced a setback in 2020-21. With a ~% decline, France witnessed one of the sharpest decline in advertisement investments in Europe. When it comes to future projections, a steady recovery& then an uptick is expected by 2027F. The Online Advertisement market in France is expected to grow at a CAGR of ~% in 2022 & ~% by 2027.
- France has a well-established Online Advertising Industry with a number of multinational giants competing for market power.
- The market is highly concentrated with big companies dominating the market. The key players include, Facebook, Meta, Amazon, Alibaba, Tencent & Alphabet.
Key Trends by Market Segment
By Medium: When it comes to online advertising, there’s a balance between the number of ads being displayed on desktop & the number of ads being available on mobile screen. Although the scenario is that of balance right now, it is expected that in upcoming years the market will be tilted towards mobile advertising because of its popularity & feasibility.
By type of Advertisement: In the recent years Search advertisements have gained a lot of popularity in France & globally. The main reason behind this is its ability to reach the targeted audience & generate traffic. Moreover, in the upcoming years it is expected that video advertisements will gain popularity due to their ability to showcase interactive audio & video messages.
By Ad Format: In the upcoming years it is expected that video advertisements will gain popularity due to their ability to showcase interactive audio & video messages. Youtube is a great platform for such video advertisements.
By sector: According to estimates, consumer packaged goods & leisure travel accounted for a major chunk of online advertisements in France. Other sectors that stood out were retail & entertainment.
Competitive Landscape:
Global giants like Facebook, Microsoft, Tencent, Yahoo, Amazon & many others are the key players when it comes to competition scenario in France Online Advertisement Market. All these companies register a high market share, maintain their governing position, generate the highest percentage of market revenue & provide the best platforms. The competition is on the basis of quality of service being provided, the number of audience getting the ad & the market share being held by the company.
Future Outlook
In the future, it is expected that the Online Advertisement market in France will witness an uptick in the profits being generated as a result of increase in technological innovations, enhanced internet penetration & better regulations by the government. Although the market will not see instant recovery, an initial steady recovery & then an uptick can be expected in the upcoming years.
Key Topics Covered
- France Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- France Online Advertising Market Size
- France Online Advertising Market Segmentation
- SWOT Analysis of France Online Advertising Market
- Growth Drivers, Trends and Developments in France Online Advertising Market
- Issues and Challenges in France Online Advertising Market
- Regulatory Framework in France Online Advertising Market
- Customer Profiling in France Online Advertising Market
- Case Studies Covered in France Online Advertising Market
- Competitive Landscape in France Online Advertising Market
- France Online Advertising Market Future Outlook and Projections, 2022-2027F
Scope of the Report
|
By Type |
Digital Advertising Traditional Advertising |
|
By Medium |
Desktop Mobile |
|
By type of Advertising |
Search Advertising Social Media Advertising Video Advertising Audio Advertising Other |
|
By Company |
Meta Amazon Alibaba Alphabet Others |
|
By Ad Format |
Social Media Search Advertising Others |
|
Further Segmentation By Medium |
Social Media Advertising Mobile Desktop Video Advertising Mobile Desktop Search Advertising Mobile Desktop |
|
By Sector |
Retail Leisure travel Media Consumer Packaged Goods Entertainment Healthcare Automotive Financial |
|
By Ad Buyers |
Direct Ad Agencies |
|
By Pricing Model |
Performance Cost per Mile Hybrid |
Products
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time Period Captured in the Report
- Historical Period: 2017-2021
- Base Period: 2022P
- Forecast Period: 2022-2027F
Companies
Major Players
- Meta
- Amazon
- Alibaba
- Tencent
- Alphabet
Table of Contents
1. Executive Summary
2. France Online Advertisement Market Overview
2.1 Taxonomy of France Online Advertisement Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for France Online Advertisement Market
2.5 Growth Drivers of France Online Advertisement Market
2.6 Issues and Challenges of France Online Advertisement Market
2.7 Impact of COVID-19 on France Online Advertisement Market
2.8 SWOT Analysis
3. France Online Advertisement Market Size, 2017 – 2022
4. France Online Advertisement Market Segmentation
4.1 By Product Type, 2017 - 2022
4.2 By Medium, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5. Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1 Meta
5.3.2 Amazon
5.3.3 Alibaba
5.3.4 Tencent
5.3.5 Alphabet
6. France Online Advertisement Future Market Size, 2022 – 2027
7. France Online Advertisement Future Market Segmentation
7.1 By Product Type, 2022 - 2027
7.2 By Medium, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
8. Analyst Recommendations
9. Research Methodology
10. Disclaimer
11. Contact Us
Research Methodology
Step 1: Identifying Key Variables:
Our team will initially create an ecosystem for all the entities in the Crop Protection Market that are providing Crop Protection and fund transfer services in Australia Market.
Step 2: Market Building:
In the next step, we have referred to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information to create an initial level hypothesis. We also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.
Step 3: Validating and Finalizing:
Later our team conducts a series of Interviews with multiple C-Level Executive and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.
Step 4: Research Output:
Furthermore, to validate this data our team pitchs each company as a potential customer through a mystery shopping exercise and confirms the operational and financial performance of Australia Crop Protection Market Entities which have been shared by company executives and available on secondary databases. We also conduct another set of CATIs with the respective entities to understand customer behaviour, channel preference, and other factors. We assess customer analysis in terms of their preferences and pain points.
Frequently Asked Questions
01 What is the Study Period of this Market Report?
The France Online Advertisement market report is covered from 2017–2027F in this report, including a forecast for 2023F-2027F.
02 Who are the Key Players in the France Online Advertisement Market?
Amazon, Meta, Alphabet, Microsoft & Tencent are some of the key players in the market
03 What is the Future Growth Rate of France Online Advertisement Market?
The France Online Advertisement Market is expected to witness a CAGR of ~% over the next five years.
04 What are the Key Factors Driving the France Online Advertisement Market?
Tourism, recovery from the global pandemic, enhanced internet penetration are likely to drive growth.
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