Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads - Outlook to 2022
Region:Asia
Product Code:KROD2
November 2017
100
About the Report
Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for the least amount of revenues in Poland's online advertising market during 2017.By Medium: Poland's online advertising market is dominated by desktop advertising in terms of segmentation by a medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017.
By Major Banner Ad Sizes: In terms of major ad sizes, Poland's online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. The double billboard was followed by a rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don't accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. The top layer and Triple billboard accounted for ~% and ~% share in Poland's online banner advertising market respectively.
Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl.
The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter, and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016.
Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland's online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from the government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in the future.
- Poland Advertising Market Overview and Genesis
- Poland Online Advertising Market Genesis and Current Scenario
- Value Chain Analysis on Poland Online Advertising Market
- Poland Online Advertising Market Size, 2012-2017
- Poland Online Advertising Market Segmentation, 2017
- Decision Making Parameters for Selecting Advertising Agencies
- SWOT Analysis in Poland Online Advertising Market
- Trends and Developments in Poland Online Advertising Market
- Issues and Challenges In Poland Online Advertising Market
- Regulatory Scenario In Poland Online Advertising Market
- Competitive Landscape In Poland Online Advertising Market
- Market Share of Major Players in Poland Online Advertising Market, 2017
- Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market
- Future Outlook for Poland Online Advertising Market, 2017-2022
- Macroeconomic Factors affecting Poland Online Advertising Market
Products
Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads, By Mobile Ads, By Social Media Ads, Ad Agencies, Ad network, Sell Side Platform (SSP), Ad Exchanges, Data suppliers, Data Management Platform, Demand Side Platform, Agency Trading Desk, Technology / Tools, Publishers
Companies
VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl, Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl
Table of Contents
1. Executive Summary
2. Research Methodology
3. Overview and Genesis of Poland Advertising Market
3.1. Market Segmentation by Modes of Advertisement (Television, Radio, Newspaper/Print, Online/Digital and Others), 2012-2017
3.2. By ROI of Major Media Channels in Poland (Outdoor, Radio, TV, Press and Online Media), 2017
4. Poland Online Advertising Market (Introduction and Genesis)
5. Value Chain Analysis of Poland Online Advertising Market
6. Poland Online Advertising Market Size by Spending, 2012-2017
7. Poland Online Advertising Market Segmentation
7.1. By Type of Digital Ad (Banner/ Display Advertising, Paid Search, Online Video, Paid Classifieds, Paid Email Marketing), 2017
7.2. By Cost Model (Impression, Click Through Rate, Pay Per Sales and Others), 2017*
RTB and Programmatic Model
7.3. By Medium (Desktop and Mobile), 2017
7.5. Spending By Sectors (Automotive, E-commerce, BFSI, Telecom, Real Estate, Trade, Media, Hygiene, Food, Tourism, Business, Furniture, Drugs, Computers, Education and Clothing), 2017
8. Profile of an Internet User in Poland*
8.1. Age, Gender, Time Spent on Internet Daily
8.2. Frequency of Internet Use
8.3. Share of web traffic by device
8.4. Top Active Social Platforms
9. Parameters to Design a Successful internet Ad campaign
12. Trends and Developments in Poland Online Advertising Market
13. Regulatory Scenario in Poland Online Advertising Market
13. Competitive Scenario in Poland Online Advertising Market
14. List of All the Advertising Agencies in Poland and their Service mix
15. Market Share of Major Publishers in Poland Online Advertising Market, 2017
16. Company Profiles of Major Digital Platforms (Facebook, Google, Nk.pl, Youtube) in Poland Online Advertising Market, 2017
17. Company Profile of Major Advertising Agencies in Poland Online Advertising Market, 2017
VML Poland
K2
Ideo Agency
J.Walter Thompson Group
Nitro Digital
Feno.pl
18. Future Outlook and Projections of Poland Online Advertising Market by Expenditure in USD Million, 2018-2022
18.1 By Type of Online Ads, 2022
18.2 By Mobile and Desktop, 2022
19. Analyst Recommendations
Disclaimer
Contact Us
*Some of the qualitative or quantitative information provided would highly depend upon the computerized assisted telephonic conversations (CATIs) with industry experts. On the basis of the discussion, the section could be edited or deleted as per the information availability. All limitations and approach used will be clearly mentioned in the report. 
Why Buy From Us?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.