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Singapore Property Classifieds Market Outlook to 2025

Driven by Consumer Preference and investments from VCs along with Exponential growth of smartphone penetration

Region:Asia

Author(s):Sanya Bahal, Nishika Chowcharia and Abhay Shukla

Product Code:KR1124

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Published On

February 2022

Total pages

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About the Report

The report titled “Singapore Property Classifieds Market Outlook to 2025 – Driven by Consumer Preference and investments from VCs along with Exponential growth of smartphone penetration” provides a comprehensive analysis of the potential of the Property Classifieds industry in Singapore. The report covers various aspects including the current real estate scenario and rental rates in Singapore, revenue generated from Singapore Property Classified market, its segmentations' viz Business Model, By Rent and Sale, By Revenue Sources (Fee for Listings and Advertisements), By Region (District 19, District 23, District 27 and Others), revenue models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

Overview of Singapore Property Classifieds Market

With a population of 5.4 Mn in 2020 and being a major financial hub in the Asia Pacific region, Singapore has earned a reputation as one of the world’s most advanced economies. It is a leader in Southeast Asia with more than 80 Property Classifieds companies, the majority of which are successfully creating a powerful and transparent digital integration and growing a double-digit CAGR of 36.1% during 2015-2020. From project funding to management down to design, property technology in Singapore covers a range of sub-industries in the real estate sector. Growth of residential & commercial demand, value-added services like expert advice and financing support offered by Property Classified companies are some of the key trends witnessed in the market. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties. Companies such as Property Guru. SRX Property, Carousell and Cove are poised to capitalize on current pain points in Singapore Property Classifieds Market.

Singapore Property Classifieds Market Segmentation

By Business Model: Revenue Via Listings and Classifieds generated the highest revenue due to an increased user base. Majority of the property classified ad marketplaces provide the main services at free of cost so that the users can buy/rent properties and the sellers can list their properties for free.

By Transaction Type: Majority of the transactions were carried out via sale of properties rather than renting properties. The government has introduced policies and are encouraging millennials to buy properties rather than renting of properties.

By Revenue Sources: Majority of the revenue is generated from Fee for Listings including Subscription Packages and Commission. The advertisement-based revenue model is gaining traction and is often used by websites/applications/marketplaces that attract huge amounts of traffic. Revenue is generated by selling ad space and it is one of the most standard methods of gaining revenue.

By Region: Properties in the RCR are benefitting from the confluence of demand from various buyer groups, including foreigners looking for a good buy, Singaporean investors, owner-occupiers who want to live closer to the city, as well as a sizeable pool of budget-conscious tenants who might be priced out of the prime rental market in the city centre.

By Distribution Channel: Market is dominated by the unorganized players capturing majority of the overall market share in terms of revenue with the direct sales process.

Singapore Property Classifieds Market Competition: The market is moderately fragmented for listings and classifieds companies with mjor players including Property Guru Group, SRX Property, Carousell, ST Property, Mogul, Greyloft, etc. The market is highly concentrated market for aggregators & co-living companies with top players namely Cove, Hmlet and Easy City holding more than 60% market share in terms of revenue. Players are competing on the basis of Rental Pricing, Room Types, Locations, Services, Community Events, etc. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries, have driven the growth of co-living concepts in Singapore.

Singapore Property Classifieds Market Future Outlook and Projections

Singapore Property Classifieds Market is expected to grow at a massive rate of 30.16% CAGR during 2020-2025 providing a lucrative opportunity for Property Classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. The real estate digital classifieds space is still in the early stages of growth and the listings are dominated by builders and brokers. Further, with newer technology-based services such as 360-degree view, listing convenience, subscription management etc., the focus is likely to be on educating individual users. Therefore, the advertisements are more likely to be to focus on the individuals on both the buying and selling side, which could help reduce the resistance of online real estate tractions by individual users.

Key Topics Covered in the Report

Overview of Singapore Property Classifieds Market
Ecosystem of Major Entities in Singapore Property Classifieds Market
Business Cycle and Genesis of Singapore Property Classifieds Market
Singapore Property Classifieds Market Size, 2015-2020
Singapore Property Classifieds Market Segmentations
Competition Analysis: Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
SWOT Analysis in Singapore Property Classifieds Market
Revenue Models in Singapore Property Classifieds Industry
Growth Drivers and Restraints in Singapore Property Classifieds Market
Technological Advancements in Singapore Property Classifieds Market
Impact of Covid-19 in Singapore Property Classifieds Market
Key Trends in Singapore Property Classifieds Market
Outlook and Future Projections for Singapore Property Classifieds Market
Future Market Segmentation by Business Model and Revenue Sources
Recommendations / Success Factors
Research Methodology
Appendix

Products

Key Target Audience

Property Classified Companies
Real Estate Developers
Brokers
Property Consultants
Industry Experts

Time Period Captured in the Report:

Historical Period: 2015-2020
Forecast Period: 2020-2025

Companies

Key Segments Covered in Singapore Property Classifieds Market:

By Business Model

Listings and Classifieds
Aggregators and Co-Living

By Rent and Sale

Sale
Rent

By Revenue Sources

Fee for Listings (include subscription packages and commission)
Advertisements

By Region

District 19
District 23
District 27
Others

Companies Covered:

Listings and Classifieds

Property Guru Group
SRX Property
Carousell
STProperty
Mogul
Greyloft
99.co
MetroResidences
OhmyHome
Propseller
EdgeProperty

Aggregators and Co-Living

Cove
Hmlet
Easy City
Login Apartment
Figment

1. Executive Summary

2. Singapore Country Profile

Singapore Country Profile: Demographics and GDP

Singapore Country Profile: Households and Housing

Singapore Country Profile: Foreign Workers

Customer Buying Process and Customer Profile

Customer Preferences for Property Classifieds in Singapore

Shift Towards Digital Media by Real Estate Marketers

3. Singapore Real Estate Market Overview

Trends Changing the Real Estate Market in Singapore

Rental Rates/Sale Prices

Dwelling Units and Commercial Developments in Singapore

Supply Of Commercial Space and Best Selling Projects In Singapore

Supply Of Retails Space and New Projects in Singapore

Private Residential Launches in Singapore, 2020

4. Singapore Property Classifieds Market Overview and Genesis

Ecosystem of Major Entities in Singapore Property Classifieds Market

Current Pain Points in the Real Estate Ecosystem

Business Cycle and Genesis of Singapore Property Classifieds Market Business Model Canvas of Property listing Website

Revenue Models in Singapore Property Classified Industry

Timeline for Major Property Classifieds Companies in Singapore

Singapore Property Classifieds Market Size, 2015-2020

Growth Drivers in Singapore Property Classifieds Industry

5. Singapore Property Classifieds Market Segmentation

Market Segmentation By Business Model, (Listings and Classifieds and Aggregators and Co-Living), 2020

Market Segmentation By Rent and Sale, 2020

Market Segmentation By Revenue Sources, (Fee for listings and Advertisement), 2020

Market Segmentation By Region, (District 19,23, 27 and Others) 2020

6. Snapshot of Singapore PropTech Market

A Snapshot of Singapore’s PropTech Industry

Technological Advancements in Singapore PropTech Market

Current and Upcoming technologies in Singapore PropTech

Benefits to Developers and Consumers from Tech Advancements

7. Singapore Property Classifieds Market Industry Analysis

SWOT Analysis of Singapore Property Classified Market

Key Trends in Singapore Property Classified Market

Growth Restraints in Singapore Property Classifieds Market

Impact of COVID19 in Singapore Property Classifieds Market

8. Competition Framework for Singapore Property Classifieds Market

Market Share of Major Listings and Classifieds Companies, 2020

Cross Comparison of Major Listings and Classifieds Companies, (Based on Inception Year, Region, USP, Business Model, Commission, # of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)

Market Share of Major Aggregators & Co-Living Companies, 2020

Cross Comparison of Major Aggregators and Co-Living Companies, (Based on Inception Year, Region, USP, Business Model, Commission, # of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)

9. Outlook and Future Projections for Singapore Property Classifieds Market

Future Projections for Singapore Property Classifieds Market Size, 2020-2025

Singapore Property Classified Market Future Segmentations:

Revenue Split By Business Model, 2025F

Revenue Split By Revenue Sources, 2025F

New Projects expected in 2022 or TBA in Singapore

10. Market Opportunity and Analyst Recommendations

Steps Take to Successfully Adapt to The Digital Ecosystem

Four-Step Approach : What Actions to Take

Key Characteristics for Success in Property Classified Market

Property Classified Opportunities in Singapore

11. Appendix

Case Study

Case Examples of Companies using Internet of Things

NoBroker- World's Largest NoBrokerage Property Site

Case Study States Title

12. Research Methodology

Market Definitions, Abbreviations Used, Market Sizing Approach, Primary Research Approach & Entity Analysis, Research Limitations and Future Conclusions

Disclaimer

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