Global IPTV Industry Outlook to 2016 - Favorable Prospects with Rapid Broadband Infrastructure Deployment in Asia

The report titled 'Global IPTV Industry Outlook to 2016 - Favorable Prospects with Rapid Broadband Infrastructure Deployment in Asia'" encompasses a comprehensive analysis of the various aspects such as market size of the IPTV market across major regions such as Global, Asia, Europe and North America on the basis of subscribers. The report also incorporates the service revenue generated by the IPTV services across the globe. In addition, the report outlines the market share of major IPTV services players and market size of IPTV industry of several countries such as China, India, Japan, South Korea, Hong Kong, Singapore, France, Germany, Spain, Netherlands, the UK, Belgium, the US and Canada.

Global

The IPTV has gained much momentum in the recent years after the introduction of bundled services in the form of triple play or quadruple play together with the development of the interactive TV platform which has revolutionized the pay TV market. In addition, services such as time shifted TV experience have encouraged TV households to shift from their existing TV platforms to IPTV. Time shifted TV services generally offers the liberty to view favorite shows, movies or series as per the users convenience. On the basis of subscribers, Western Europe has been the largest market for IPTV services till the end 2010, followed by Asia and North America. However, in 2011, the Western European region was outperformed by the strong preference for IPTV services in the Asian markets especially China, South Korea, Japan, India and Singapore. The IPTV penetration among broadband subscribers in the world has increased from ~% in 2005 to ~% in 2010.

In 2011, Europe contributed around ~% of the global IPTV service revenue, aided primarily by the strong demand for IPTV services in the countries such as France, Germany, Spain and Belgium. The market was closely followed by the IPTV market in North America, with a percentage contribution of around ~% of the total IPTV revenue of USD ~ million in 2011.

Video-on-demand (VoD) is a crucial element of the IPTV service mechanism. Being one of the new entrants to the global pay-TV market, IPTV service providers are searching for a potential differentiator that can aid them to acquire the market of existing pay TV operators or push the IPTV adoption in the form of an efficient pay TV service in markets where the demand for pay TV services has not yet developed till date

Asia

The IPTV market in the Asian region is still on a growing stage therefore showcasing a wider scope for related services. The IPTV market in China is one of the most budding and the largest IPTV market in the world. This growth of the market in China can be attributed to the sustained demand for IPTV services on account of the rising per capita disposable income and the relatively cheaper IPTV installation price as compared to the other countries in the world. China Telecom is the largest IPTV service provider in China with a subscriber base of ~ million or a market share of ~% in 2011.

IPTV in India has a better future given the availability of integrated services such as broadband internet, TV and telephone services under a single package or scheme that too at a reasonable price or a price which is comparatively less than the cost involved in subscribing for internet, broadcast TV and telephone services individually.

The market in Japan scaled up at a CAGR of ~% during the period 2005-2011 on account of the availability of favorable growth dynamics such as higher broadband penetration rate and a significant broadband network.

Korea is the 4th largest IPTV market in the world with a subscriber base of ~ million in 2011. The subscribers during the period 2008-2011 have increased at a CAGR of ~%. . The number of subscribers in Hong Kong increased from ~ thousand in 2005 to ~ thousand in 2011. The subscriber base of the major IPTV operator in Hong Kong, PCCW has increased from ~ million in 2009 to ~ million in 2011. In 2010, the fixed broadband household penetration in Singapore was recorded to be approximately ~% and is expected to reach around ~% by the year 2016. The IPTV market in Singapore in the future is anticipated to expand to ~ million subscribers in 2016 at a CAGR of ~% from 2012-2016.

Europe

At the end of the year 2009, the European region had recorded ~ million IPTV subscribers. The Western Europe claimed the largest share of multichannel subscribers and revenues, with IPTV contributing around ~% of the pay-TV viewers and approximately ~% of the revenues by the end of the year 2009. In 2011, the IPTV subscriber base in Europe increased by ~% to ~ million as compared to ~ million in 2010.

Of the ~ million subscribers in 2011, around ~% or ~ million subscribers were located in France. Germany contributed approximately ~% of the total IPTV subscribers in Europe in 2011. Other countries such as Belgium, Spain, the UK and Netherlands accounted for ~, ~%, ~% and ~% respectively in the same year. Europe’s IPTV market has been significantly contributed by Orange TV, the flagship of France Telecom. Orange TV contributed around ~% of the total IPTV subscriber in France in the year 2011. Telefonica share the Europe IPTV market as the third largest operator with a total subscriber base of ~ thousand in the year 2011.

North America

The IPTV market in North America is the third most predominant market in the world. The market in the region is upheld by the demand for IPTV services in the US. On the basis of service revenue, the US represents the most productive IPTV video service economy, contributing around ~% of the service revenue of North America in 2011.

U-Verse by AT&T is the second largest IPTV service provider in the US with a contribution of around ~% of the total subscriber base in the US in 2011, followed by Surewest and Frontier communication with a contribution of ~% and ~% respectively. . The region is expected to register a CAGR of ~% in the next 5 years and record ~ million subscribers in 2016.