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Malaysia E-commerce Industry Outlook to 2019

Driven by Internet Penetration and Mobile Access Devices

Region:Asia

Product Code:KR279

Download Sample Report
Published On

December 2014

Total pages

95

About the Report

Click Here for Update Report on Malaysia E-Commerce Market
The report titled “Malaysia E-commerce Industry Outlook to 2019 - Driven by Internet Penetration and Mobile Access Devices” provides a detailed overview of the E-commerce market in Malaysia along with its segments. The report covers various aspects such as the market size of Malaysia's E-commerce industry and segmentation on the basis of domestic and foreign markets and by type of markets (travel, retail, deals, and others).
The Malaysian E-commerce industry’s revenue has been anticipated to continue to grow at a CAGR of ~% during 2014-2019. Given the internet penetration and government spending, the sector will witness growth throughout the period. The traditional brick and mortar retailers are becoming more IT aware and this has caused a spurt in their IT spending as they are vying to go online to tackle their online counterparts. The E-commerce industry will also increase significantly owing to the increase in the number of internet users in the country which are expected to grow at a CAGR of ~% in the next 5 years.
A major factor that will be responsible for the unprecedented growth of the e-commerce industry is the rise of the mobile internet. This global phenomenon will fuel the e-commerce industry’s future growth opportunities. Mobile internet will be a huge catalyst for the industry and the 3G/4G and LTE technologies will take the internet speeds further and benefit the stakeholders of this growing industry. Some major telecom providers have already started providing 4G and LTE services in Malaysia. The increased government spending on the IT sector will continue to grow steadily which will, in turn, prove beneficial for the entire IT industry and hence, help in prospering the e-commerce industry in Malaysia. The Malaysian online population is relatively young with a major chunk of people in the lucrative 15-34 years age group is also known as the prime target demographic for online shopping.
The entry of foreign players in the Malaysian E-commerce industry will hurt the competitiveness of domestic players in the market, but on a macro level, the same will help the e-commerce industry in Malaysia to grow. The domestic players are already taking the lead on foreign websites in the market with ~% of the online sales in Malaysia being attributed to the domestic market. A CAGR of ~% will be maintained in the next 5 years in the e-commerce industry in Malaysia, thus taking the online shopping trend to the next platform. 
The internet population in Malaysia will cross ~ million by the end of this year and is expected to grow in the future as well. The availability of cheap smartphones and laptops has made the internet accessible to a whole new demographic. The advent of tablets and smartwatches has also broadened the spectrum of internet usage. The Malaysian e-commerce industry’s revenue will continue to grow at a CAGR of ~% during 2014-2019, which shows the power the mobile internet exhibits in the e-commerce sector in the country. Given the internet penetration, rise of mobile internet and access devices, and government spending, the sector will witness growth throughout the coming 5 years i.e. 2014-2019. The SMEs are becoming more IT aware and this has caused a spurt in their IT spending with a number of SMEs going online to set up shop. This trend will continue in the coming years as SMEs are growing at a rapid pace and are becoming aware of the threat posed by their online counterparts.
Key Topics Covered in the Report
  • Market Size of E-commerce Industry in Malaysia by Revenue
  • Market Segmentation of  E-commerce  Industry in Malaysia on the basis of  domestic and foreign markets
  • Market Segmentation of  E-commerce  Industry in Malaysia on the basis of  Type of Markets (Travel, Retail, Deals and Others)
  • Number of SMEs in Malaysia and their E-commerce readiness
  • E-commerce User’s Profile in Malaysia
  • Competitive Landscape of Major Players by Type of Markets in Malaysia
  • Trends and developments in Malaysia E-commerce Industry
  • Issues and Challenges in Malaysia E-commerce Industry
  • SWOT Analysis of Malaysia E-commerce Industry
  • Mergers and Acquisitions in Malaysia E-commerce Industry
  • Government Regulations in Malaysia E-commerce Industry
  • Market Size of M-commerce Industry in Malaysia by Revenue
  • Future Outlook of the industry and projections of E-commerce Industry in Malaysia and by segments on the basis of Revenue. 

Products

E-Commerce, Market Size, Online Travel, Online Retail, Online Deals, Online Electronics, Online clothing & Accessories, online lifestyle, online beaut

Companies

Expedia.com.my, AirAsia.com, Agoda.com, Amazon, Zalora, Lazada, Fashion Valet, Groupon, Mydeal, Living Social, lelong.my, ebay.com.my, mudah.my

Table of Contents

1. Malaysia E-commerce Market Introduction

1.1. Rise of E-commerce in the World

1.2. Malaysia's position in world in terms of e-commerce potential

1.3. Why should one invest in Malaysia E-commerce?

2. Supply Chain of E-commerce Industry in Malaysia

3. E-commerce Users' Profile in Malaysia- Consumer Perception towards Online Purchases

4. Malaysia E-commerce Market Size by Revenue, CY'2010-CY'2013

5. Malaysia E-commerce Market Segmentation

5.1. By Domestic and Foreign Markets, CY'2010-CY'2013

5.2. By Types of Markets (Travel, Retail, Deals and Others), CY'2010-CY'2013

5.3. Malaysia Online Travel Market

5.3.1. Introduction and Market Size by Revenue, CY'2010-CY'2013

5.3.2. Malaysia Online Travel Market Segmentation by Economy and Business Class, CY' 2013

5.3.3. Market Share of Major Players in Online Travel Market in Malaysia, CY'2013

5.3.4. Competitive Landscape of Major Players in Malaysia Online Travel Market

5.4. Malaysia Online Retail Market

5.4.1. Introduction and Market Size CY'2010-CY'2013

5.4.2. Market Segmentation by Types of Goods Sold (Electronics, Clothing, Lifestyle, Beauty and Others), CY'2013

5.4.3. Market Share of Major players in Online Retail Market in Malaysia, CY'2013

5.4.4. Competitive Landscape of Major Players in Malaysia Online Retail Market

5.5. Malaysia Online Deals Market

5.5.1. Introduction and Market Size by Revenue, CY'2010-CY'2013

5.5.2. Market Segmentation By Types of Deal Offered (Restaurant & Dining, Travel, Electronics, Beauty & Lifestyles and Others), CY'2013

5.5.3. Market Share of Major Players in Online Deal Market in Malaysia, CY'2013

5.5.4. Competitive Landscape of Major Players in Malaysia Online Deals Market

5.6. Overview of Malaysia Online Classifieds Market

5.6.1. Competitive Landscape of Major Players in Malaysia Online Classifieds Market

6. Trends and Development in Malaysia E-commerce Market

Increasing Internet Penetration to Drive Market Growth

Young Online Population-Prime Audience for Online Websites

Dominance of Local Websites

Increase in Mobile Internet Access

Rise in Smartphone Users

Rising Potential of Online Mobile Payments

Large Number of Foreign Players

7. Growth Drivers of Malaysia E-commerce Market

Increased IT Spending

Surging Income Levels of Malaysians

Cost-Effective Smartphones and Tablets Empowering the E-Commerce Market

Rise of Mobile Internet

Entry of Foreign Players

Increased Customer Engagement

Availability of Market Expansion Services

8. Issues and Challenges in Malaysia E-commerce Market

Lack of Trust among Customers

Inadequate Infrastructure Quality

Shortage of Skilled Manpower

Revamping of Business Model by Telecom Operators

Logistics ' Delivery Hassles

9. SWOT Analysis of Malaysia E-commerce Market

10. Recent Industry Activities In Malaysia E-commerce Industry

10.1. IPGA's acquisition of Thinkproperty.com.my

10.2. All Property media's acquisition of Full House Media

10.3. Catcha Media's partial acquisition of Carlist.my

10.4. Star Publications' Acquisition of Ocision

10.5. Exabyte's Alliance with P1 Networks

10.6. Philips partnership with Xtrategize for Online Store

11. Recent Acquisitions and Alliances in Malaysia E-Commerce industry

12. Overview of E-Commerce Adoption by SME's in Malaysia

13. Effect of GST on E-commerce Industry in Malaysia

13.1. Overview of GST

13.2. Effect of GST on E-commerce industry in Malaysia

14. Rise of M-commerce in Malaysia

15. Malaysia E-commerce Market Future Outlook and Projections

15.1. Opportunities for Malaysia E-commerce market

15.2. Future Projections for Malaysia E-Commerce Industry, CY'2014-CY'2019

15.2.1. Future Projections by Type of E-Commerce Market (Travel, Retail, Deals and Others), CY'2014-CY'2019

15.2.1.1. By Online Travel Market in Malaysia, CY'2014-CY'2019

15.2.1.2. By Online Deals Market in Malaysia, CY'2014-CY'2019

15.2.1.3. By Online Retail in Malaysia, CY'2014-CY'2019

15.3. Cause and Effect Relationship Analysis in Malaysia E-commerce Market

16. Macro Economics and Industry Factors

16.1. Population Demography of Malaysia, CY'2009-CY'2019

16.2. Internet Users in Malaysia, CY'2009-CY'2019

16.3. IT Spending in Malaysia, CY'2009-CY'2019

16.4. Personal Disposable Income, CY'2009-CY'2019

17. Analyst Recommendation

18. Appendix

18.1. Market Definitions

18.2. Abbreviations

18.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model (SPSS Analysis)

Final Conclusion

18.4. Disclaimer?

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