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Taiwan E-Commerce Market Outlook to 2023

Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market

Region:Asia

Author(s):Himanshu Gupta

Product Code:KR962

Download Sample Report

Published On

March 2020

Total pages

Download Sample Report

About the Report

The report titled publication "Taiwan E-Commerce Market Outlook to 2023 - Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market" provides a comprehensive analysis of the E-commerce market in Taiwan. The report also covers the overview and genesis of the markets, overall market size, segmentation, snapshot on online payment gateway market, trends and developments, issues and challenges, government regulations, business models, competitive scenario including competition stage, competition parameters, market/revenue share and company profiles of major players operating in the market. The report concludes with the future market projections and analyst recommendations highlighting the major opportunities and cautions for new as well as existing players in the market.

Taiwan Online Retail Market: Taiwan's online retail market grew at the single-digit growth rate in terms of GMV over the review period 2013-2018. The market growth was supported by the increase in total smartphone penetration, growth in online shoppers and a rise in the urban population. The availability of better deals and offers along with a change in consumer behavior towards in-store has significantly affected the growth in the market and has changed the digital landscape in the industry. By Product Categories: Apparel and Footwear dominated the online retail market as they have the highest demand among both male and female populations while home care being largely saturated and highly competitive, accounted for the lowest revenue share. The competition in Taiwan online retail market has increased over the years leading to the increasing number of online retail websites in Taiwan. Major companies include Momo shop, Fubon Group, Yahoo!, Sea Ltd., President Chain Store Corp., Apple, Mega Co. Ltd., Eastern Media International Corp., and several others are competing by providing the all device optimization, better deals, hyper-personalization through personal engagement and convenient, secure and fast payment modes. The online retail market in Taiwan is expected to witness a single-digit growth rate in the forecast period 2018-2023E. The market will increase at a declining rate as is expected to move gradually towards its maturity stage. Taiwanese population still prefers to shop offline owing to certain trust issues, issues related to cybersecurity, lesser regional presence of online retail companies and others.

Taiwan Online Travel Market: The market grew at a double-digit growth rate in terms of GTV over the review period 2013-2018. The market growth was supported by an increase in inbound trips from abroad to Taiwan, a rise in the total number of solo trips and the growing number of travel apps. Intermediary online sales dominated owing to high traffic concentration on the intermediaries or third party websites as compared to the direct online sales during 2018. Competition within Taiwan online travel market has increased over the years leading to an increasing number of online travel websites in Taiwan. The major companies include Lion Travel Service Co. Ltd., Cola Tours Group, Ez Travel Co. Ltd., South East Travel Service Co. Ltd, and several others. The online travel market in Taiwan is expected to continue its double-digit growth rate in the forecast period 2018-2023E. In future, it is anticipated that there will be decline among the solo travelers (tourism bookings) from china owing to geopolitical tensions prevailing both the countries; however, Taiwan is expected to make up for that shortfall by luring tourists from other markets, mostly Japan and Southeast Asia, and by relaxing visa requirements for some countries.

Snapshot on Taiwan Online Payment Gateways Market: The growth in the online payment gateways market was supported by several factors such as high internet penetration, international players entering into the Taiwan market, increased urban population and people opting for online payment methods. Many e-commerce websites have tie-ups with banks and payment wallet companies and provide special offers and discounts upon using those facilities, this encourages the customer to opt for online payment options over cash on delivery.

Key Topics Covered in the Report

Executive Summary
Research Methodology
Taiwan E-Commerce Industry Overview
Taiwan Online Retail Market Overview and Genesis (Business Cycle Graph)
Taiwan Online Retail Market Size, 2012-2018
Business Models in Taiwan Online Retail Market
Taiwan Online Retail Market Segmentation
Competitive Scenario in Taiwan Online Retail Market
Company Profiling of Major Players in Taiwan Online Retail Market
Trends and Developments in Taiwan Online Retail Market
Issues and Challenges in the Taiwan Online Retail Market
Government Regulations in the Taiwan Online Retail Market
Taiwan Online Retail Market Future Outlook and Projections, 2018-2023E
Analyst Recommendations for Taiwan Online Retail Market
Taiwan Online Travel Market Overview and Genesis
Taiwan Online Travel Market Size, 2013-2018
Business Models in Taiwan Online Travel Market
Taiwan Online Travel Market Segmentation, 2013-2018
Competitive Scenario of Taiwan Online Travel Market, 2013-2018
Company Profiling of Major Companies in Taiwan Travel Intermediaries Market
Trends and Developments in Taiwan Online Travel Market
Issues and Challenges in Taiwan Online Travel Market
Government Regulations in the Taiwan Online Travel Market
Taiwan Online Travel Market Future Projections and Outlook, 2018-2023E
Analyst Recommendations for Taiwan Online Travel Market
Snaspshot on Taiwan Online Payment Gateways Market (Overview and Genesis, Market Size, Government Regulations, Trends and Development, Issues and Challenges and Competitive Scenario, Business Models of Online Payment Gateways and Company Profile of Major Players)

Products

Key Target Audience

Online Retail Companies
Third Party Websites of Online Retail
Online Travel Companies
Online Payment Gateway Platforms
Government Association
Governmnet Agencies
Private Equity and Venture Capitalist Firms

Time Period Captured in the Report:

Historical Period: 2013-2018
Forecast Period: 2018-2023E

Companies

Key Segments Covered:

Online Retail Market

By Product Category Type (Apparel and Footwear, Consumer Electronics, Media Products, Beauty and Personal Care, Consumer Appliances, Consumer Health, Personal Accessories and Eyewear, Food and Drink, Homewares and Home Furnishings, Traditional Toys and Games, Pet Care, Home Improvement & Gardening, Video Games Hardware, Home Care and Other Internet Retailing)
By Type of Device (Mobile and Desktop)

Online Travel Market

By Categories (Intermediary Online Sales and Direct Online Sales)
By Type of Device (Desktop Travel Sales and Mobile Travel Sales)
By Intermediary Online Sales (OTA Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents)
By Intermediaries Corporate Business Online Sales and Intermediaries Leisure Online Sales
By Direct Online Sales to Residents (Airlines Direct Online Sales, Lodging Direct Online Sales, Car Rental Online Sales and Other Transport Direct Online Sales)
By Intermediary Corporate Business Online Sales (Air Online Sales Only, Lodging Online Sales Only, Car Rental Online Sales Only, Transport Online Sales Only and and Other Online Sales Only)
By Intermediary Leisure Online Sales (Package Holidays Online Sales Only, Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car Rental Online Sales Only, Other Transport Online Sales Only and Other Online Sales Only)
Snapshot on Online Payment Gateways Market

Companies Covered:

Taiwan Online Retail Market:

Momoshop (Fubon Group)
PCHome Online
Sea Ltd. (Shopee)
President Chain Store Corp
Apple Inc
Eastern Media International Corp
Rakuten Inc.
A.S. Watson Retail (HK) Ltd.
Far Eastern Department Stores Ltd.
Yahoo! Inc.

Taiwan Online Travel Market:

Lion Travel Service Co. Ltd.
Cola Tours Group
Ez Travel Co. Ltd.
South East Travel Service Co. Ltd.
Agoda Co. Pte Ltd.

Taiwan Online Payment Gateway Market:

ECPay
NewebPay
PayPal
PayDollar (AsiaPay)
Pay2Go

1. Executive Summary

2. Research Methodology

2.1.Market Definitions
2.2.Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing Aproach – Taiwan Online Retail Market
Market Sizing Aproach – Taiwan Online Travel Market
Market Sizing Aproach– Taiwan Online Payment Gateways Market
Sample Size Inclusion Table
Variables (Dependent & Independent) - Taiwan Online Retail Market
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion
Variables (Dependent & Independent) - Taiwan Online Travel Market
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Taiwan E-Commerce Industry Overview

3.1.Taiwan E-Commerce Logistics Overview
E-commerce Logistics Challenges

4. Taiwan Online Retail Market

4.1.Taiwan Retail Market Overview and Genesis
4.2.Business Models in Taiwan Online Retail Market
Flow Of Marketplace Model In Online Retail Industry
Flow Of Inventory-Led Model In Online Retail Industry
Flow Of Omni-Channel Model In Online Retail Industry
4.3. Taiwan Online Retail Market Size, 2012-2018
4.3.1. Consumer Profiles
Online Orders by Region, 2018
Mode of Payment for Online Orders, 2018
Split by Gender (Male and Female), 2018
4.4. Taiwan Online Retail Market Segmentation
4.4.1.By Major Product Categories (Apparel and Footwear, Consumer Electronics, Media Products, Beauty and Personal Care and Consumer Appliances)
4.4.2. By Device (Mobile And Desktop), 2018
4.5. Competition Scenario in Taiwan Online Retail Market
4.6. Strengths and Weaknesses of Major Players (Momoshop, PChome Online, Shopee, President Chain Store Corp and Apple)
4.7. Taiwan Online Retail Market Share of Major Players, 2013 – 2018
4.8. Company Profiling of Major Players in Taiwan Online Retail Market
Momoshop (Fubon Group)
PChome Online
Sea Ltd (Shopee)
President Chain Store Corp (Ibon Mart)
Apple Inc.
Other (Eastern Media International Corp, Rakuten Inc., A.S. Watson Retail (HK) Ltd., Far Eastern Department Stores Ltd. and Yahoo! Inc.)
4.9. Trends and Developments in Taiwan Online Retail Market
Increasing Internet Penetration
Improved E-Commerce Legislation
Increasing Social Media Penetration
Acceptance of Mobile Payments
Ease of Use for the Customers
4.10. Issues and Challenges in the Taiwan Online Retail Market
Burdensome Tax Structure
Changing Market Trends
Cyber Security as a Threat
High Market Competition from China
4.11.Government Regulations in the Taiwan Online Retail Market
4.11.1. Acts Governing Online Retail Industry in Taiwan
Electronic Signatures Act, 2001
Consumer Protection Act, 2015
Act for Online Payment Institutions, 2015
Recent Amendments in Business Laws
4.11.2. Import Requirements and Documentation
4.11.3. Customs Regulations
4.11.4. Prohibited and Restricted Imports
4.12. Taiwan Online Retail Market Future Outlook and Projections, 2018-2023E
4.12.1.Taiwan Online Retail Future Market Size, 2018-2023E
4.12.2. Taiwan Online Retail Future Market Segmentation, 2018-2023E
4.13. Analyst Recommendations for Taiwan Online Retail Market

5. Taiwan Online Travel Market

Taiwan Travel Industry Overview
5.1. Taiwan Online Travel Market Overview and Genesis
5.1. Business Models in Taiwan Online Travel Market
Direct Sales
Online Travel Agency
5.2. Taiwan Online Travel Market Size, 2013-2018
5.3. Taiwan Online Travel Market Segmentation, 2013-2018
5.3.1. By Categories (Intermediary Online Sales and Direct Online Sales)
Taiwan Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV, 2013-2018
Taiwan Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and Intermediaries Leisure Online Sales), 2013-2018
Taiwan Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only), 2013-2018
Taiwan Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only), 2013-2018
Taiwan Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents), 2013-2018
5.3.2. By Devices (Desktop Travel Sales and Mobile Travel Sales) 2013-2018
5.4. Competitive Scenario of Taiwan Online Travel Market, 2013-2018
Taiwan Travel Intermediaries Market Share of Major Companies, 2014 – 2018
5.5. Company Profiling of Major Companies in Taiwan Travel Intermediaries Market
5.6. Trends and Developments in Taiwan Online Travel Market
Increase in Number of Inbound and Outbound Tourists
Low-Cost Carriers
Investment in Technology
5.7. Issues and Challenges in Taiwan Online Travel Market
Hotel Booking Website by Tourism Bureau
Difficult to Maintain Customer Loyalty
Use of Meta Search Engines
Risk Owing to Accountablilty for Several Issues
Independent Travelers Challenge Travel Agency Business
5.8. Government Regulations in the Taiwan Online Travel Market
5.9. Taiwan Online Travel Market Future Projections and Outlook, 2018-2023E
5.9.1. Taiwan Online Travel Future Market Size, 2018-2023E
5.9.2. Taiwan Online Travel Market Future Segmentation by Category (Intermediaries Online Sales and Direct Online Sales) on the Basis of GTV, 2018-2023E
Taiwan Future Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV, 2018-2023E
Taiwan Future Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and Intermediaries Leisure Online Sales), 2018-2023E
Taiwan Future Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only), 2018-2023E
Taiwan Future Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only), 2018-2023E
Taiwan Future Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents), 2018-2023E
5.9.3. Taiwan Online Travel Market Future Segmentation by Devices (on the Basis of GTV), 2018-2023E
5.10. Analyst Recommendations for Taiwan Online Travel Market
Suggestion 1: Hyper Personalization for Better Customer Experience
Suggestion 2: Focus on Social Media for Promoting The Brand
Suggestion 3: Possible New Business Model for Taiwan Travel Industry
Suggestion 4: Placing Mobile Application in The Travel Industry

6. Snapshot on Taiwan Online Payment Gateways Market (Overview and Genesis, Market Size, Government Regulations,

Trends and Development, Issues and Challenges and Competitive Scenario)
6.1. Business Model of Online Payment Gateways
6.2. Company Profiles of Major Players in Taiwan Online Payment Gateways
6.3. Analyst Recommendations for Taiwan Online Payment Gateway Market

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