Thailand Online Classified Market Outlook to 2023
By Horizontal and Vertical Classified, By Source of Revenue ( Listings and Media Advertising) , By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)
Region:Asia
Product Code:KR795
May 2019
145
About the Report
Market Overview and Size: Thailand Online Classifieds market is at the nascent stage. Thailand Online Classified Market in terms of domestic revenue has increased at a positive CAGR during the period 2013-2018. Thailand has witnessed a shift within digital economy as brands have become more innovative in exploring digital and mobile advertising technologies. Even the government is taking initiatives such as Thailand 4.0 and Thaitrade.com in order to encourage its population to use digital technologies.
There has been a gradual shift from print media to online media in recent years owing to the increase in the number of internet users and less cost involved in the online medium. Online media offers easy and quick services to the customers. Rising number of online classified portals and the free services offered by them has supported the growth of the market.
Thailand Online Classified Market Segmentation
By Category: The Automobile online classifieds generate the maximum revenue mainly from used car listings followed by property classifieds which are dominated by condominium styled residential listings, followed by job classifieds having jobs pertaining to technologies such as AI, IoT and others which take up majority of the listings. Others segment includes categories like electronics, jewelry and others.
By Type of channel: The B2C and C2C channeled classified websites dominate the Thailand classified industry. The B2B channel type classifieds is expected to grow significantly as it will become a primary channel of expansion for SMEs.
Competitive Landscape
Thailand Online Classifieds Market Future Outlook
The online classified market in Thailand is anticipated to grow at a robust rate owing to rapid proliferation of mobile phone internet users, rising internet penetration, increasing demand of used products and others. The country is expected to see more spikes in employment activities, real estate sector and automobile sectors.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Vendor Selection Process
- Business Model For Classifieds Market
- Market Overview And Genesis
- Market Size, 2013-2018
- Market Segmentation, 2018
- Competitive Scenario
- Horizontal Classifieds Market In Thailand
- Online B2B Classifieds Market
- Online Automobile Classifieds Market
- Online Property Classifieds Market
- Online Job Classifieds Market
- Growth Drivers
- Issues And Challenges
- SWOT Analysis
- Future Market Outlook And Projections, 2018-2023E
- Analyst Recommendations
Products
Key Target Audience
- Automotive Companies
- Construction Companies
- Real Estate Companies
- Online Recruitment Consulting Companies
- E-commerce Companies
- Classified Companies
- Investors
- Advertising Agencies
- Corporate Clients
- B2B Businesses
Time Period Captured in the Report:
- Historical Period: 2013-2018
- Forecast Period: 2019-2023E
Companies
Horizontal Classified Companies Covered:
- Kaidee
- Locanto
- Checkraka
Property Classified Companies Covered:
- DD Properties
- Dot Properties
- Thailand Property
- Real Estate Hub
- Real estate Thailand
- Bangkok Citismart
Automotive Classified Covered:
- Chobrod.com
- One2car
- Carmana
- Motors.co.th
Job Classified Companies Covered:
- Job Thai
- Career Jet
- Job bkk
- Job Thai Web
- Job Top Gun
- Job.th
- ejobesay.com
- Jobdb
B2B Classified Companies Covered:
- eworld trade
- Thai trade
- Trade world Asia
Table of Contents
1. Executive Summary
2. Research Methodology
2.1 Market Definitions
2.2 Abbreviations
2.3 Market Size and Modelling
2.4 Market Assumptions
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix
2.8 Limitations and Conclusion
3. Classifieds Website: Selection Parameters
4. Business Model for Classifieds Market
4.1 Future Revenue Streams
5. Market Overview and Genesis
6. Market Size, 2018
7. Market Segmentation, 2018
7.1 By Type of Scope of Listings (Horizontal and Vertical Listings), 2018
7.2 By Type of Classifieds (Specialized and Digital Newspaper classifieds), 2018
7.3 By Source of Revenue (Listings and Media Advertising), 2018
7.4 By Category (Automobile, Properties, Jobs and Others), 2018
7.5 By Source of Revenue, Region Wise (Bangkok and Others), 2018
7.6 By Source of Revenue, Channel Wise (B2B and B2C & C2C), 2018
8. Competition Parameters
9. Horizontal B2C Classifieds Market in Thailand
9.1 Horizontal Classified Market Overview
9.2 Horizontal Classifieds Industry Revenue, 2018-2023E
9.3 Market Segmentation by Categories of Listings (Electronics, Fashion and Accessories, Property, Home and Garden, Automobiles, Businesses and Others), 2018
(Others include Agriculture, Jobs, Community and Services)
9.4 Competitive Parameters (Number of Listings, Average Number of Page Views, Global and Domestic Rank), 2018
9.5 Company Profile: (Kaidee, Locanto, Checkraka)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)
10. B2B Online Classifieds Market
10.1 B2B Classifieds Market Overview
10.2 B2B Online Classifieds Industry Revenue, 2018-2023E
10.3 Market Segmentation by Type of Listings (Beauty and Personal Care Companies, Apparels Companies, Agriculture Companies, Chemical Companies, Electrical Equipment Companies and Others)
10.4 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
10.5 Company Profiles (Thaitrade, Tradeworld Asia and EWorld Trade)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)
11. Automobile Online Classifieds Market
11.1 Automobile Classified Market Overview
11.2 Automobile Classified Industry Revenue, 2018-2023E
11.3 Market Segmentation by Type of Listings (Sedan, Trucks, SUV, Vans, Hatchback, Luxury and Hybrids), 2018
11.4 Market Segmentation by Used and New Car Listings, 2018
11.5 Market Segmentation by Price Range, 2018
11.6 Market Segmentation by Make/ Year, 2018
11.7 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
11.8 Company Profile (iCar Asia - One2car, Chobrod.Com, Carmana.Com and Others)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)
12. Property Online Classifieds Market
12.1 Property Online Classifieds Market Overview
12.2 Property Online Classifieds Industry Revenue, 2018-2023E
12.3 Segmentation by Paid Listings and Media Advertising, 2018
12.4 Segmentation by Specialised and News Classifieds, 2018
12.5 Market Share by Buy and Rent Listings, 2018
12.6 Market Share by Commercial/Residential type Listings, 2018
12.7 Market Share by Condo, Detached House, Land, Townhouse and Apartments listings, 2018
12.8 Competitive Scenario (Market Share of Major Property Classified, 2018)
12.9 Company Profile: DDproperty, Dotproperty, Thailand-Property, Baan Kaidee, Realeststethailand, Bkkcitismart and Others)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)
13. Job Online Classifieds Market
13.1 Job Classified Market Overview
13.2 Job Online Classifieds Industry Revenue, 2018-2023E
13.3 Market share by Type of Job Listings, 2018
13.4 Market Share by Region, 2018
13.5 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
13.6 Company Profile (Jobthai, Careerjet, Jobbkk, Jobth, Jobtopgun, Jobthaiweb, Ejobeasy, Jobsdb)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)
14. Growth Drivers
15. Issues and Challenges
16. SWOT Analysis
17. Future Market Outlook and Projections, 2018-2023E
18. Future Market Segmentation
18.1 By Type of Scope of Listings (Horizontal and Vertical Listings), 2023E
18.2 By Type of Classifieds (Specialized and News classifieds), 2023E
18.3 By Source of Revenue (Listings and Media Advertising), 2023E
18.4 By Category (Automobile, Properties, Jobs and Others), 2023E
18.5 By Region Wise (Bangkok and Others), 2023E
18.6 By Channel Wise (B2B and B2C & C2C), 2023E
19. Analyst Recommendations
Disclaimer
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